About the position
Hilton Fort Lauderdale Marina is seeking a strategic and driven Director of Sales & Marketing to lead the commercial vision for this iconic property along the Intracoastal Waterway. Ideally located near the beach, downtown, and Port Everglades, the hotel is a hub for group, business, leisure, and cruise travel. This role is a standout opportunity for a sales leader who's ready to take the next step and make a lasting impact in a high-profile, high-opportunity market. We're looking for someone who blends confidence with curiosity-someone who's ready to roll up their sleeves, drive performance, inspire a team, and elevate the hotel's market position with creativity, hustle, and heart. As the Director of Sales & Marketing, you will be responsible for overseeing commercial strategies for your hotel. Your goal is to improve the performance of the asset by connecting strategy and business processes.
Responsibilities
- Design, develop, and deploy business strategies that are creative, dynamic, and impactful for the Americas.
- Lead the Hotel Sales and Marketing process.
- Produce the hotel's Annual Multi-Year Commercial Strategy Plan, in partnership with on-property leaders and regional support.
- Connect the performance needs for the hotel with the solutions designed by the Hilton enterprise.
- Direct accountability for setting the strategy and delivery of hotel revenues including group rooms, banquets, catering, business transient and leisure transient.
- Work with Commercial Leadership to ensure Business Review Guidelines and Group Pricing & Rate Quotation Strategies are in place.
- Support hotel B2B marketing, digital marketing, social media, public relations and communications activities.
- Guide the e-Commerce teams to ensure online hotel content is accurate and effective.
- Review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods.
- Develop and execute departmental expense budget and forecasts.
- Develop and maintain detailed and real-time knowledge of all competitor and market activity.
- Responsible for the execution of the Sales and Catering Sales annual SIP (Sales Incentive Program).
- Lead weekly, monthly, and quarterly Sales & Marketing Optimization Process for hotel.
- Contribute to annual Commercial Cadence communication regarding current realities of performance.
- Responsible for recruiting and retention of all sales and marketing roles.
- Lead, engage, and develop team members, including ongoing performance development and Career Development Plans.
- Conduct performance review for all direct reports and provide feedback for dotted line reports.
- Facilitate and lead in a culture that is aligned with Hilton's DEI and ESG enterprise goals.
- Own performance and commercial activity reporting for each hotel.
- Present commercial strategies to key business partners and ownership groups.
- Liaise with Hilton Worldwide Sales, regional support and brand teams.
- Build strong relationships with CVB, community influencers and 3rd party travel partners.
- Support of team's high-impact site visits and pre-convention meetings.
Requirements
- Hotel Sales, Catering or Marketing Experience.
- Leadership management Experience.
- Ability to travel.
- Experience in hotel management, or related industry, essential.
- Highly professional presentations and communication (oral and written) skills.
- Proficiency with standard Microsoft Office.
- Ability to perform critical analysis.
Nice-to-haves
- Four-year college degree preferred.
- Adaptable experience with business strategy, business planning, and business plan development.
- Ability to speak multiple languages.
- Multiple Brand experience.
Benefits
- Access to your pay when you need it through DailyPay.
- Health insurance.
- Career growth and development.
- Team Member Resource Groups.
- Recognition and rewards programs.
- Go Hilton travel discount program.
- Best-in-Class Paid Time Off (PTO).
- Supportive parental leave.
- Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount.
- Debt-free education: Access to a wide variety of educational credentials.
