Director of Sales and Marketing

About the position

The Director of Sales & Marketing is responsible for developing and executing strategic sales and marketing plans against a defined hotel budget to maximize revenues through direct sales, marketing, e-commerce channels, public relations, and community partnerships. This role involves a focus on enhancing the hotel's ecommerce presence, managing internet market and social media opportunities, and working closely with the Director of Revenue Management to implement effective sales strategies and pricing models. The Director will also monitor the sales team's performance, maintain relationships with key accounts, and ensure customer satisfaction while achieving annual revenue goals.

Responsibilities

• Develop and execute strategic sales and marketing plans against a defined hotel budget.
• Maximize revenues through direct sales, marketing, e-commerce channels, public relations, and community partnerships.
• Manage internet market and social media opportunities and relationships.
• Collaborate with the Director of Revenue Management to develop and implement sales strategies and pricing strategies.
• Use internal and external resources to develop strategic plans for all business segments.
• Identify customer business requirements and craft offers to increase revenue share.
• Monitor sales team objectives and take corrective actions as needed.
• Achieve annual hotel revenue goals as established in the budget.
• Maintain relationships with key accounts to increase customer satisfaction and revenue.
• Negotiate terms and conditions that satisfy customer requirements.
• Prepare and maintain an annual marketing plan with measurable initiatives.
• Model proper selling techniques and develop others in the team.
• Conduct interviews, training, and coaching for associates.
• Travel locally to promote the hotel and review competition.

Requirements

• Four-year college degree required; additional/advanced degree coursework in business administration, marketing, and communications is a plus.
• Previous sales experience in a comparable hotel size and scope required; operations experience preferred.
• Public relations and community marketing experience required.
• Proficient in Excel, Word, Delphi, and access database tools.

Benefits

• Medical, Dental and Vision Health Insurance
• Paid Time Off
• 401k Company Match
• Free Basic Life Insurance
• Travel Discounts
• Commuter Transit and Commuter Parking Benefits
• Quarterly Bonuses and Incentives
• Employee Assistance and Wellness Program
• Educational/Professional Development
• Technology Reimbursements