Director of Sales & Marketing

About the position

We, Sheraton Park Hotel at the Anaheim Resort, managed by Aimbridge Hospitality, are seeking a results-driven Director of Sales & Marketing to oversee all sales and marketing efforts for our Full-Service property. This role focuses on achieving optimal occupancy, driving revenue growth, and meeting/exceeding hotel profit objectives. The Director will lead the daily operations of the sales division, including direct sales, marketing strategies, administration, and staff development.

Responsibilities

• Oversee group, transient, and catering sales efforts to maximize revenue opportunities.
• Develop and implement annual budgets, advertising strategies, and marketing plans to meet or exceed revenue and profitability goals.
• Conduct outside sales calls, sales tours, and client entertainment to generate new business.
• Negotiate contracts with clients, ensuring compliance with hotel policies and terms.
• Monitor market trends and production of top accounts, proactively setting strategies to maintain a competitive edge.
• Lead and train hotel staff to recognize and capitalize on sales opportunities, increasing occupancy and revenue.
• Manage the Human Resources aspects of the sales division, including hiring, training, coaching, and conducting performance reviews.
• Oversee the Catering & Event Management team to achieve budgets and revenue goals.
• Maintain a visible presence in the local community and industry organizations.
• Provide regular updates and training during daily, weekly, and monthly meetings.
• Serve as a representative of the General Manager in their absence and perform other duties as assigned.

Requirements

• At least 6 years of progressive hotel sales experience, or a 4-year college degree with 2 years of related experience, or a 2-year college degree with 4 years of related experience.
• Strong verbal and written communication skills to negotiate, sell, and influence clients.
• Advanced knowledge of sales and marketing principles within the hospitality industry.
• Proficient in Microsoft Office and general computer applications.
• Strong organizational and presentation skills with the ability to multitask.
• Proven ability to lead diverse teams and resolve complex challenges.
• Strategic and analytical mindset for establishing sales deployment and forecasting.
• Valid driver's license in the applicable state.
• Ability to work under pressure, maintaining composure and objectivity.
• Familiarity with financial data, including basic arithmetic and budget management.

Benefits

• Medical, Dental, and Vision Coverage.
• Short-Term and Long-Term Disability Income.
• Term Life and AD&D Insurance.
• Paid Time Off and Employee Assistance Programs.
• 401k Retirement Plan.