Director of Store Marketing, J.Crew Factory

About the position

We are seeking a highly strategic and analytical Director of J. Crew Factory Store Marketing. This experienced leader will spearhead the development and implementation of programs that drive enhanced levels of store traffic across our growing brick-and-mortar fleet (now totaling over 350+ doors). This role will be responsible for planning and delivering a marketing strategy that drives customer growth and engagement across a wide range of marketing tactics in a fast-paced Retail environment.

Responsibilities

• Develop brand marketing strategies that support business goals, with a focus on expansion into new markets and customer acquisition
• Lead team of marketers driving programs to open new store locations while also optimizing the existing store fleet
• Simultaneously drive both a national approach, as well as localized plans by trade area and geographical location. Leverage localized insights to tailor messaging, media plans and events that resonate with specific consumer segments
• Own Store marketing budget and develop incrementality analysis to ensure efficient use of spend; present ROI findings in monthly executive share outs.
• Identify and create distinct marketing strategies for key areas of growth, including customer acquisition opportunities with key target segments (e.g. Men's, Kids)
• Partner with CRM, loyalty and Digital Marketing teams to amplify omni-channel strategies that drive foot traffic and repeat visits
• Track the retail landscape, competitive environment, and consumer trends to ensure relevancy and position the brand as a leader in the industry - identify new marketing tactics to integrate into our strategy

Requirements

• Masters or Bachelors Degree
• 10-12 years Retail Marketing experience - involvement leading brick-and-mortar retail expansion preferred
• Proficiency with marketing analytics and advanced customer segmentation
• Creative problem-solver and decision maker with a proven track record of delivering results
• Proven ability to handle time-sensitive projects and prioritize multiple objectives at the same time
• Confident with excellent verbal and written communication
• Ability to think strategically but act tactically and evaluate tradeoffs
• Domestic travel required to physical store locations

Nice-to-haves

• Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail
• Exceptional organizational/project management skills required

Benefits

• Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
• Associate Discount - We love our products just as much as you do! That's why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
• Flex Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday year-round.
• Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
• Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.