Director of Strategic Product Marketing

About the position

The Director of Marketing provides the direction needed to hone, refine and grow the Purity business' brands. This role requires a strategic thinker with a strong grasp of digital marketing, creative content generation, brand management, and analytics that can be applied across all Purity business' brands. The Director of Marketing is responsible for planning, executing, and optimizing marketing strategies that drive awareness, engagement, and lead generation among current and prospective customers.

Responsibilities

• Develop and implement comprehensive B2B marketing strategies aligned with business goals.
• Identify target markets, customer personas, and key value propositions.
• Identify potential acquisition targets that complement our product portfolio and strengthen our market position.
• Develop and execute integration plans including market segmentation, product portfolio alignment and pricing.
• Collaborate with cross-functional teams (Sales, Product, Leadership) to align marketing initiatives with business objectives.
• Negotiate and manage contracts with marketing suppliers and service suppliers.
• Develop and oversee annual marketing budget.
• Assist VP/GM & VP Sales with sales forecasting.
• Oversee digital marketing campaigns across email, SEO/SEM, display advertising, social media, and marketing automation platforms.
• Optimize digital channels to increase engagement, lead quality, and conversion rates.
• Manage and optimize company website for UX, SEO, and lead generation.
• Collaborate with developers and designers to ensure timely updates and performance improvements.
• Track and report on web analytics to improve conversion funnels and content performance.
• Develop compelling B2B content including case studies, white papers, blog posts, videos, infographics, and email campaigns.
• Lead content calendar planning and execution to support campaigns and brand messaging.
• Ensure consistency in tone, messaging, and design across all materials.
• Plan and execute go-to-market strategies for new product launches and updates.
• Create product positioning, messaging, and sales enablement tools for B2B audiences.
• Conduct competitive analysis and market research to inform campaigns.
• Measure performance of marketing initiatives and campaigns using tools such as Google Analytics, HubSpot, Salesforce, or other CRM/MA platforms.
• Provide actionable insights and reports to guide strategy and budget allocation.
• Establish KPIs and benchmarks for ongoing campaign optimization.
• Ensure brand consistency across all touchpoints, materials, and communications.
• Develop brand guidelines and manage their implementation across internal and external stakeholders.
• Enhance brand reputation through thought leadership, PR, and strategic partnerships.
• Conduct market research to understand customer needs, market trends and competitive landscape.
• Utilize data and market insights to inform and guide product strategy and positioning.
• Develop and implement pricing strategies to maximize profitability and market share.
• Participate and plan promotional events where prospective customers meet - conferences, trade shows, speakers' bureaus and industry relations programs.
• Oversee distribution of literature.
• Develop, proof, and disseminate customer and channel communications.
• Comply with policies, procedures, standards and rules of the Company.
• Maintain work area in a clean, orderly and safe manner.
• Punctual, regular and consistent attendance.
• Perform all other job-related duties as assigned.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Five years of B2B marketing experience, preferably in a manufacturing or engineered products environment.
• Strong project management skills with ability to manage multiple priorities.
• Proficiency in marketing technology tools (e.g., Click Dimensions, Dynamics, Google Analytics, Wix).
• Excellent written and verbal communication skills.
• Creative thinker with a data-driven mindset.
• Proficient in MS Office products.
• Technical knowledge of the content management solution, Microsoft Dynamics CRM experience preferred.
• Experience with marketing design software preferred (Canva, Photoshop, etc.).

Benefits

• 401(k) & company match
• Employee Referral Bonus Program
• Tuition Reimbursement
• Career Development Opportunities
• Training Opportunities
• Paid Holidays
• Medical, Dental, and Vision Benefit Plans
• Wellness Programs
• Paid Vacation
• Sport Leagues
• Sporting Event Ticket Giveaways