About the position
The Director of University Marketing will manage the overall strategy for effectively marketing and promoting Idaho State University. This role combines marketing, advertising, and project management skills to develop high-impact campaigns for the University. The director works closely with creative and technical professionals within the University to ensure proper prioritization and execution of deliverables. The position also collaborates with the Associate Vice President of Marketing and Communications to execute Idaho State's marketing campaigns to meet enrollment objectives. The director of University Marketing is expected to demonstrate strong organizational skills to manage a workload with multiple priorities and competing time demands. This position will also oversee the Strategic Marketing Team and regularly collaborate with college-level marketing professionals to develop a coordinated approach to all outreach efforts.
Responsibilities
- Develop the University's annual marketing strategies, supported by data-informed tactics, to achieve student recruitment goals.
- Manage advertising contracts for the Office of Marketing and Communications and university units.
- Assist divisions, colleges, and outreach centers with developing strategic marketing plans.
- Evaluate and enhance ISU's SEO performance.
- Create marketing plans for special promotions and events.
- Coordinate the production of creative materials and collateral for advertisements and PSAs.
- Assist the Brand and Trademark Licensing Manager in developing campaigns and promotions.
- Provide leadership, oversight, and feedback to the Strategic Marketing Team.
- Coordinate training opportunities for the Strategic Marketing Team and the University community.
- Conduct research for continual improvement of marketing strategies.
- Create high-quality reports and presentations to communicate research findings.
- Compile campaign performance analytics for reporting.
- Support special campaigns and initiatives, such as celebrating Idaho State University's 125th anniversary.
- Supervise the marketing team in the Office of Marketing and Communications.
Requirements
- Bachelor's degree in marketing, business, public relations, advertising or a related field.
- Five years of professional experience related to marketing or advertising.
- Project management experience, with a focus on managing the development and execution of marketing plans.
- Experience in conducting and reporting market research.
- Experience placing ads through various media and channels.
- Experience leading teams to achieve objectives, including serving in a supervisory role.
Nice-to-haves
- Experience with higher education marketing campaigns.
- Experience in collaboratively managing branded assets.
- Master's degree in a related field.
Benefits
- Comprehensive health, dental, and vision insurance.
- Life insurance.
- Disability plan.
- Employee assistance program (EAP).
- Excellent retirement options and company contribution.
- Generous paid time off/sick leave accrual.
