Director, Partnership Marketing

About the position

Support the Managing Director, Corporate Partnerships in managing the USTA sponsorship program. This position will be responsible for independent management of assigned corporate partnerships and will support new business development and revenue generation. Client/agency relationship management, work across organizational initiatives and develop incremental opportunities for current / new partners, on-site event activation programming and management, strategic development and negotiation of sponsorship renewals. The position requires sales skills and asset creation/development with execution.

Responsibilities

• Manage relationship with USTA sales agency of record for US Open specific new business opportunities; provide direction on sales leads, proposal development, financial modeling and participate in new business pitches
• Meet and exceed department revenue goals leveraging existing inventory and development of new sponsorship packages (in-venue, digital, community assets, content, experiences, etc.)
• Stay informed on partner industries, market trends, and competitive landscapes to offer valuable insights and identify new opportunities.
• Oversee the day-to-day management and execution of contractual deliverables for a portfolio of corporate partners, ensuring the highest level of client service.
• Collaborate with internal stakeholders to develop dynamic and impactful marketing programs and promotional initiatives that align with partner objectives and deliver measurable results.
• Cultivate strong, respectful, and long-lasting relationships with key contacts at partner organizations, including senior-level executives.
• Identify and present upsell opportunities to grow existing partnerships and lead the overall renewal process, ensuring continued revenue generation.
• Establish metrics to measure partnership success, deliver recaps of program / event metrics
• Collaborate with Digital Strategies team to develop and execute integrated digital programs across USTA assets including USTA owned social platforms
• Direct/manage other projects as assigned by Managing Director, Corporate Partnerships

Requirements

• A minimum of five to ten years of management level related business experience in sports/event sponsorship
• Proven track record of driving revenue, event planning and on-site execution, contract negotiation and client servicing
• Demonstrated history of consistently meeting and exceeding revenue goals and successfully developing, selling, and fostering long-term partnerships.
• Strong business development skills, including negotiating and closing business deals, as well as upsell and renewal opportunities.
• Excellent written and verbal communication and presentation skills, with the ability to effectively present information and respond to questions from diverse groups.
• A proven strategic thinker with the ability to craft innovative solutions, and articulate a clear vision for partner growth.
• Experience with Google programs (Slides, Sheets)
• Superior organization, project management skills, and attention to detail, with the ability to manage multiple projects, prioritize objectives, and meet deadlines in a fast-paced, dynamic environment.
• Strong interpersonal skills with the ability to collaborate, influence, and build positive relationships at all levels of the organization and with external contacts.
• Proactive, driven, self-motivated, and entrepreneurial spirit with a hands-on approach.
• High level of commitment to quality work product and organizational ethics, integrity, and compliance.
• Proven success in developing and executing integrated digital strategies across multiple platforms.
• Working knowledge of the legal process related to contract development and obligations.
• This job requires a college degree.

Benefits

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration.
• Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account, and life and disability insurance.
• Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• 401(k) with employer matching (up to 3%), promotional and growth opportunities, Learning and Development programs.
• Resources for overall well-being including mental health and meditation benefits.
• A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events.