About the position
We're seeking a Marketing Director to join our Performance Marketing team to focus on mid and upper funnel marketing. In this role, you'll drive success across our Paid Social, Online Video, Mobile App Download, and Offline Advertising Channels. The ideal candidate is eager to explore and test new platforms, optimizing with audience strategies, and leveraging innovative ad formats. The candidate will be comfortable working with the Product, Engineering and Analytics teams to define needs and requirements for their marketing team and also with the Brand and Creative team on what is working. Success in this role requires a balance of people management and coaching while driving the marketing team to continue growing new customer acquisition. If you're passionate about Upper Funnel Marketing, thrive in a fast-paced environment, and are enthusiastic, we'd love to hear from you.
Responsibilities
- Drive new customer acquisition across the US and international markets, setting ambitious yet achievable growth targets
- Manage a team of high performing Marketers focusing on Paid Social, Online Video (YouTube, OTT, etc.), Linear TV, and Audio, while expanding the team's capabilities through new hires
- Oversee agency selection and negotiation with agency partners, ensuring partners provide leverage to your team ensuring they deliver measurable results
- Partner with Marketing Analytics to establish robust reporting to guide optimizations and enable your team to hit their goals
- Plan and execute tests of new strategies, tactics, new channels, creative & messaging, novel tactics; working closely with the Brand and Creative teams
- Stay ahead of industry trends, platform innovations, and competitor strategies identifying new opportunities for growth
- Foster a collaborative, inclusive and high performance culture, aligning teams on shared goals with cross- functional engagement across partner teams
- Set and manage performance metrics and targets by channel, analyzing results and optimizing spend for efficiency and impact, working closely with your channel owners
Requirements
- 5+ years managing high performing marketing teams, with a proven track record of mentoring and retaining top talent, fostering career growth and hiring new team members
- 10+ years in marketing, with expertise in Paid Social, Online Video, Streaming and Offline Channels
- Bachelor's Degree in marketing, business, or STEM field is desired, prior work experience will absolutely be taken into consideration
- A track record of delivering results, with strong skills in goal setting, reporting, forecasting, and performance management
- Experience selecting, managing, and holding agencies accountable for results
- Ability to build and adapt multi-year marketing plans, adapting to evolving industry trends, new marketing channels and business needs
- Proficiency in data analytics and storytelling, distilling complex insights into clear actionable recommendations for senior leadership
- Excellent communication and collaboration skills
Nice-to-haves
- Some experience with app advertising or mobile attribution platforms (Branch, Kochava, etc.) is a plus
- Curiosity and excitement to learn
- Experience with consumer brands and marketplaces is ideal, pet-related brand experience is a plus
Benefits
- Competitive compensation
- Long-term incentive plan, with a company performance-based cash payout
- 401k
- Flexible PTO
- Competitive benefits package, including medical, dental, and vision insurance
- Commuter benefits
- Bring your dog to work (and unlimited puppy time)
- Doggy benefits, including $1000 toward adopting your first dog
- Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly
- Regular team activities performed in-person and virtually
