About the position
The Director, Performance Marketing at SonderMind will architect and lead our cutting-edge performance marketing strategies. In this high-impact position, you'll have the unique opportunity to drive how people discover and engage with our mental health services. Your actions will be tied directly to client acquisition, retention, and revenue goals, constantly testing new platforms and approaches to stay ahead of the latest trends in the rapidly evolving digital landscape. You will be tasked with building a high-velocity, data-driven growth engine to acquire, activate, and engage clients. You will own our consumer client acquisition strategy, driving growth through high-performance paid and organic media, including SEO, experimentation, conversion rate optimization, and innovative acquisition strategies. Working closely with the VP of Marketing and leveraging a meaningful budget, you'll craft comprehensive go-to-market strategies that drive client acquisition and serve as a trusted thought partner to leaders across Product, Enterprise, and Growth functions. Your strategic insights will directly influence company-wide decisions and contribute to SonderMind's mission of improving mental healthcare accessibility. This role demands analytical rigor, operational excellence, and strategic leadership. Your expertise in paid media execution, SEO best practices, and website management will be instrumental in building a world-class performance marketing operation.
Responsibilities
- Drive Data-Informed Decisions: Analyze performance metrics and guide your team in implementing strategic optimizations that significantly impact our growth.
- Innovate for Growth: Identify and implement new approaches to increase client acquisition and retention and stay ahead in a competitive landscape.
- Shape Strategic Direction: Report key insights to stakeholders and executives, contributing valuable perspectives on go-to-market strategies to maximize our growth potential.
- Lead SEO Initiatives: Spearhead enterprise-level SEO projects, enhancing our digital presence and organic reach.
- Advance Marketing Analytics: Establish yourself as a thought leader in marketing analytics and attribution, driving data-driven decision-making across the organization.
- Optimize website throughput: lead our CRO initiatives and optimize client touchpoints to increase ROI.
- Ensure Regulatory Compliance: Maintain the integrity of our marketing efforts by ensuring all activities adhere to industry regulations and best practices.
- Develop B2B Strategies: Create and execute effective B2B marketing plans, opening new avenues for partnerships and growth.
- Foster Creative Collaboration: Work closely with Creative and Content teams to develop high-performing campaigns that resonate with our target audience.
Requirements
- 10+ years of experience in performance marketing, with at least 3 years in a leadership role.
- Proven success in driving customer acquisition and ROI across digital channels (Google Ads, Facebook Ads, programmatic, TV, etc.) in a fast-paced, high-growth environment.
- Deep expertise in SEO and organic search strategies, with hands-on experience in optimizing website visibility, conducting keyword research, and developing link-building strategies.
- Strong background in utilizing analytics tools (e.g., Amplitude, Looker) to monitor and analyze the performance of digital marketing campaigns across paid and organic channels.
- Expertise in integrating data from multiple sources (CRM, third-party tools, etc.) to track ROI, customer lifetime value (LTV), and other KPIs.
- Proven ability to create and present detailed performance reports to executive leadership, translating data into strategic decisions for marketing improvements.
- Strong understanding of data privacy regulations (e.g., GDPR, HIPAA, CCPA) and their impact on performance marketing and experience working with legal teams to ensure compliance.
- Experience in the healthcare or tech industries is a plus, as is a solid understanding of these sectors' unique challenges and regulations.
Benefits
- A commitment to fostering flexible hybrid work
- A generous PTO policy with a minimum of three weeks off per year
- Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate)
- Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options
- Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to seven (7) weeks of short-term disability leave (after the required waiting period) should you need to use it.
- Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition which allows between 8-16 weeks of paid leave)
- 401K retirement plan with 100% matching which immediately vests on up to 4% of base salary
- Travel to Denver 1x a year for annual Shift gathering
- Fourteen (14) company holidays
- Company Shutdown between Christmas and New Years
- Supplemental life insurance, pet insurance coverage, commuter benefits and more!
