About the position
About the Company Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products: Topps.com, the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our collector focused live shopping platforms, Fanatics Live and Voggt. We have the unique advantage of being backed by Fanatics - the world's largest sports merchandiser, with more than 900 global sports relationships, 90 million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we're a nimble, ambitious team building products from the ground up. If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting. About the Role The Director of Performance Marketing will lead all paid acquisition and retention marketing efforts across the Fanatics Collect ecosystem, including Topps.com, Fanatics Collect marketplace, and live shopping platforms. This role will define and drive the overall performance marketing strategy, scale customer acquisition, and deliver against aggressive growth and ROI targets. You will be responsible for managing cross-channel media investments, developing rigorous testing strategies, and optimizing digital marketing performance across all platforms. This is a high-impact leadership role that requires both strategic vision and strong executional capabilities, with the opportunity to shape the future of growth at one of the most exciting brands in sports and collectibles.
Responsibilities
- Own and lead the performance marketing strategy across paid search, social, display, affiliate, and emerging channels
- Oversee campaign planning, execution, and optimization to drive customer acquisition, conversion, and retention
- Manage a team of media buyers, channel specialists, and agency partners to deliver on KPIs
- Develop forecasting models and own performance reporting across all marketing funnels
- Collaborate with product, analytics, and brand marketing to align performance strategies with broader business objectives
- Design and implement A/B and multivariate testing frameworks for creative and channel optimizations
- Maintain budget discipline while scaling spend efficiently across high-impact channels
- Stay ahead of industry trends and platform updates to maintain competitive advantage
- Champion a data-driven approach to decision-making, leveraging insights to drive continuous improvement
- Present performance insights and strategic recommendations to executive leadership
Requirements
- Bachelor's degree in Marketing, Business, or a related field; MBA a plus
- 8 years of experience in performance marketing, preferably in a DTC ecommerce or digital-first environment
- Proven track record of managing and scaling multi-million dollar digital media budgets
- Expertise across major performance channels (Google Ads, Meta, TikTok, programmatic, affiliate, etc.)
- Strong analytical skills with proficiency in tools such as Google Analytics, Looker, or similar BI platforms
- Deep understanding of digital attribution models and media mix optimization
- Experience managing and mentoring high-performing teams
- Exceptional project management and cross-functional collaboration skills
- Passion for sports, pop culture, and/or collectibles is a strong plus
Benefits
- Salary range of $175,000 - $200,000, which represents base pay only and does not include short-term or long-term incentive compensation
