About the position
This role is responsible for ensuring a strong connection between strategic growth initiatives and marketing activities across the organization. This individual is a champion of both business-to-consumer and business-to-business marketing and is dedicated to the acquisition and engagement of all types of target audiences, building relationships by identifying audience needs and wants with Corewell Health high value services/value prop. The Director, Marketing (Physician Referral Marketing) will be responsible for strengthening both the number of referrals to and the number of internal (employed) and external (independent) providers that refer to Corewell Health. To achieve that objective, this individual will need to improve the reputation and perception of Corewell Health among physicians and contribute to the development of the physician value proposition. This role requires strong collaboration across the organization, bringing together brand marketing, service line marketing, physician marketing, internal communications, and physician liaisons to co-create a strategic vision and framework focused on building a stronger relationship with both employed and independent physicians. In developing a roadmap for Corewell Health's physician outreach, the cross-functional team must incorporate the needs of various physician groups, considering recruitment, retention, and referral marketing. This individual also develop tactical marketing plans specific to physician referral marketing and engagement, while also helping other teams deliver plans connected to the strategy.
Responsibilities
- Develop marketing strategies and plans aligned with system objectives and brand guardrails.
- Build and maintain collaborative, transparent relationships on behalf of marketing.
- Lead cross-functional project teams to produce work that achieves set metrics per campaign.
- Make decisions and advance work independently.
- Perform essential human resources functions, including team member coaching and development.
- Engage in continuous industry/technical study, including best practices.
- Personify mission, vision, and values, bringing culture to life within the team.
Requirements
- Bachelor's Degree Major in marketing, communications, journalism, advertising, business, or another closely related field.
- 12 years of relevant experience in managing marketing programs and cross-functional teams in a large, matrixed organization.
- 5 years of relevant experience with a demonstrated ability to lead teams and manage budgets.
Nice-to-haves
- Master's Degree MBA or other advanced degree related to marketing or communications.
- Health care experience.
- Consulting experience.
Benefits
- Comprehensive benefits package to meet your financial, health, and work/life balance goals.
- On-demand pay program powered by Payactiv.
- Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more.
- Optional identity theft protection, home and auto insurance, pet insurance.
- Traditional and Roth retirement options with service contribution and match savings.
