About the position
Join Taxbit and shape the go-to-market (GTM) success of our industry-leading information reporting and tax regulatory compliance solutions. As Product Marketing Director, you will be expected to work very closely with the subject matter experts within the business - to craft the product marketing and content strategy that propels our Enterprise B2B and Public Sector B2G solutions from awareness to expansion. You will excel at crafting persona-driven messaging and enablement, that accelerates revenue growth, and customer adoption across geographies and jurisdictions. If you thrive on balancing right-brain creativity with left-brain analytical rigor, want significant ownership of outcomes through the creation and execution of end-to-end marketing strategies, and enjoy collaborating with world-class SMEs, PMs, engineers and GTM teams, this role is for you.
Responsibilities
- Own the end-to-end GTM strategy for TaxBit's Enterprise SaaS and Public Sector offerings, defining goals, success metrics, and timelines through structured GTM plans across the entire customer lifecycle.
- Build, validate, and iterate robust buyer/user personas, and develop and own cross-channel messaging matrices ensuring consistency, relevance, and differentiation for each ICP, persona, product line, geography and jurisdiction.
- Lead product and feature launches in sync with Product and Engineering roadmap, and create enablement assets (battlecards, pitch decks, ROI tools, and pricing & packaging guides) that empower GTM teams to exceed pipeline and revenue goals.
- Demonstrate revenue impact by partnering with Demand Gen to design and execute multi-channel programs, leveraging data to test, learn to optimize pipeline, product adoption, and expansion.
- Conduct ongoing competitor teardowns, market sizing, and pricing analysis to inform Taxbit's market positioning and product roadmap.
- Align deeply with SMEs, PMs and Engineering to maintain tight feedback loops and accurate, real-time knowledge transfer, and serve as a product spokesperson on sales calls, customer advisory boards, and industry events.
Requirements
- Extensive, proven track record of launching RegTech SaaS products and executing sales enablement across GTM strategies that outperform targets.
- 6+ years of product marketing experience in B2B SaaS, with at least 2 years driving Enterprise GTM motions (Public sector experience is a bonus).
- Preferred 2+ years' experience in web3 / digital assets / blockchain or regulated fintech.
- Proven track record of creating cross-channel persona-based messaging frameworks and sales enablement assets that accelerate pipeline and adoption.
- Demonstrated ability to translate complex product capabilities into clear, differentiated value propositions and content.
- Experience working with industry-leading CRM, Marketing Ops, email marketing software, and other MarTech solutions.
- Ability to craft original content that resonates with the target audience through exceptional written, verbal and visual communication.
- Ability to create pricing and packaging proposals that will help TaxBit drive rapid revenue growth through a deep understanding of the market, buyer, user, and competition.
Benefits
- Base salary range of $119,000 - $175,000 USD.
- Certain roles may be eligible for incentive compensation, equity, and benefits.
