About the position
PrizePicks is building the next generation of fan-first sports gaming experiences-and that means going beyond traditional real money games. We're expanding into free-to-play formats, community-driven features, and breakthrough interactive prediction products that deliver on entertainment, engagement, and growth. As Director Product Marketing, Free-to-Play & Innovation, you'll take the lead on bringing our most experimental and strategic product offerings to life. From launching cultural prediction games to other innovative formats, this is a high-impact role at the forefront of our platform's evolution. You'll help shape these products alongside Product and Design, own the full go-to-market process, and play a critical role in defining how innovation at PrizePicks reaches and resonates with players.
Responsibilities
- Own the GTM: Lead the go-to-market strategy, positioning, and launch plans for all Free-to-Play formats and Innovation games and platforms.
- Define the Narrative: Craft clear, compelling product messaging that articulates the 'why it matters' of every launch.
- Drive Business Growth: Partner with Growth, Product, and Revenue teams to drive adoption, session frequency, and repeat engagement.
- Collaborate on Product Development: Work hand-in-hand with Product Managers and Designers from concept through build.
- Fuel Creative Campaigns: Translate gameplay innovation into standout creative briefs that inspire paid media, social content, email marketing, and in-app storytelling.
- Champion the Player POV: Leverage player insights, user behavior data, and competitive trends to ensure product and marketing decisions reflect real needs.
- Lead Cross-Functional Alignment: Act as the connective tissue between Product, Analytics, Design, Comms, Media, and Lifecycle.
- Measure, Learn, Optimize: Define success metrics, monitor performance, and lead continuous optimization efforts.
Requirements
- 8-10+ years in product marketing, consumer tech, or gaming.
- Proven success bringing experimental or 0-1 product concepts to market.
- Strong storytelling and messaging development skills.
- Experience with free-to-play games, progression systems, social gameplay, or community-driven platforms.
- Excellent cross-functional collaboration skills.
- Data-informed mindset with the ability to define KPIs, analyze performance, and drive decisions from insight.
Nice-to-haves
- Experience with digital wallets, token-based economies, or money market products.
- Familiarity with viral growth mechanics, gamification loops, or loyalty frameworks.
- A strong POV on the future of sports engagement and where the next wave of gameplay is headed.
- Active user of free-to-play or fantasy sports platforms.
Benefits
- Company-subsidized medical, dental, & vision plans.
- 401(k) plan with company match.
- Annual bonus.
- Flexible PTO to encourage a healthy work/life balance.
- Generous paid leave programs, including 16-week paid parental leave and disability benefits.
- Workplace flexibility and modern work schedules.
- Company-wide in-person events and team outings.
- Lifestyle enhancement program.
- Company equipment provided (Windows & Mac options).
- Annual performance reviews with opportunities for growth and career development.
