Director, Product MarketingNew

About the position

EverQuote is hiring a strategic, results-driven B2B marketing leader with a proven track record of executing high-impact B2B marketing strategies and campaigns pertaining to SMB technology solutions. If you thrive in a fast-paced, high-growth environment, this role is for you. You must have strong analytical and problem-solving skills and demonstrate a bias for action while maintaining a long-term strategic vision. This is a hybrid role that requires being onsite two days a week in our Cambridge, MA office.

Responsibilities

• Drive and execute go-to-market (GTM) strategies, drive product positioning, messaging, and segmentation to enhance customer adoption and revenue growth
• With a strong foundation in sales enablement, equip sales and customer success teams with the right tools, insights, and content to accelerate sales cycles and increase adoption rates
• Excel as a skilled cross-functional leader, providing seamless collaboration with Product, Sales, and Customer Success teams to ensure full alignment on strategy and execution
• Craft compelling B2B narratives and create high-impact content- including website copy, case studies, thought leadership, and sales collateral- makes them a key asset in driving product awareness and customer engagement

Requirements

• 8+ years of B2B marketing experience, with a focus on SMB technology solutions
• Strong background in product marketing, go-to-market strategy, and sales enablement
• Experience collaborating cross-functionally with Product, Sales, and Customer Success teams to drive adoption and revenue growth
• Proven track record of developing and executing GTM strategies, including product launches, feature updates, and strategic initiatives