About the position
The Director, Product Marketing will drive the go-to-market strategy and execution for Diligent's Platform business unit, which includes a diverse set of solutions core to Diligent's long-term business success, including the 'Diligent One Platform'. The role is responsible for translating product capabilities into compelling customer value, enabling commercial teams, and ensuring successful product launches and adoption. You will work cross-functionally with Product, Sales, Marketing, Enablement, and Customer Success to bring platform innovations to market and fuel growth across customer segments. We are seeking a forward-thinking Product Marketer with a proven track record of leveraging AI-powered tools to streamline workflows, analyze market data, and enhance productivity. The ideal candidate will have experience using AI for content creation, campaign analysis, and competitive intelligence, and will bring a data-driven, automation-first mindset to our go-to-market strategy. This is a high-impact, hands-on role ideal for a marketing leader who thrives on execution, storytelling, and cross-functional collaboration. It's also a great opportunity for a rising professional to take the next step in their career, with the potential to build and lead a team as the business grows.
Responsibilities
- Lead GTM planning and execution for platform capabilities, ensuring alignment across product, sales, marketing and other key stakeholders.
- Develop clear, differentiated messaging and for the Diligent One Platform vision and its supporting solutions tailored to key personas.
- Create and deliver sales tools, training, and collateral that empower commercial teams to effectively position the Diligent One Platform and sell its supporting offerings.
- Provide foundational insights including market analysis, TAM, ICPs, personas, customer journey mapping, competitive analysis, and Voice of Customer (VoC) to guide marketing and product decisions.
- Collaborate with content and marketing campaign teams to develop high-impact assets including product slicks, presentations, videos, and web content.
- Develop multi-channel campaigns (digital, content, events, web) in partnership with Demand Generation, Field Marketing and other marketing functions to drive awareness and pipeline.
- Define strategies for pricing, packaging, and product-market fit to align with both new customer acquisition and customer expansion opportunities.
- Define success metrics and measure the impact of product marketing efforts, continuously refining GTM strategies, positioning, and messaging to drive product growth.
- Serve as the voice of the customer and market in product roadmap discussions and strategic planning.
Requirements
- 8+ years of experience in B2B product marketing, preferably in SaaS or platform-based technology.
- Proven success in executing GTM strategies and product launches.
- Strong storytelling and content creation skills for both technical and business audiences.
- Experience working closely with Sales, Product, and Marketing teams in a fast-paced environment.
- Deep understanding of sales enablement, customer journeys, and persona-based marketing.
- Analytical mindset with the ability to translate data into actionable insights.
- Excellent communication, collaboration, and project management skills.
- Adaptable and can deal with ambiguity and changing priorities, with an eye for prioritization.
Nice-to-haves
- Experience in GRC, legal tech or enterprise software.
- Familiarity with platform business models and multi-product ecosystems.
- Experience supporting multiple customer segments and global markets.
- Strong understanding of pricing, packaging, and product bundling strategies.
- Self-starter and entrepreneurial attitude, including ability to take initiative and comfortable navigating white space.
Benefits
- Flexible work environment
- Competitive vacation policy
- Meeting-free days across the company
- Quarterly health club reimbursement
- Diversity and inclusion initiatives
- Global days of service
- Comprehensive health benefits
- Generous time off policy
- Wellness programs
