About the position
The Director of Product Marketing will act as a leader in our growing Marketing organization. You will be responsible for defining, communicating, and proliferating the message about OpenXSelect, our advanced supply-side targeting and curation platform for brands and agencies. You will champion our customers' needs and our brand’s values. You'll help assess our market, understand the competitive landscape, our unique differentiation, and how to position the OpenXSelect supply-side platform and its growing set of features and capabilities for ongoing success and growth. Reporting to the Vice President of Marketing, the Director of Product Marketing, Platform will lead go-to-market activities for the OpenXSelect platform and solutions and own the client-facing roadmap. You will act as a liaison between our product and revenue teams and as the subject matter expert on our flagship product.
Responsibilities
- Lead the product marketing function to execute a vision and strategy for the global team to drive business objectives.
- Acting as a player-coach, this role will coach, lead, manage, and inspire a high-performing, results-oriented team of two direct reports.
- Drive and develop operational rigor and a standardized process for repeatable go-to-market plans with a pragmatic approach.
- Inspire creativity in the team to engage with them on developing new and existing target audiences/personas in new and unique ways.
- Support a global team throughout the go-to-market process. Manage and build insight-driven product marketing strategies to drive business impact.
- Align and partner with Product Management and Sales to identify customer needs, key product enhancements, and successfully launch new products.
- Simplify complex subject matter into clear, simple messaging and jargon-free marketing and positioning aligned to customer needs.
- Embrace an analytical mindset to leverage insights and data to drive impact and revenue results.
- Understand broader market trends, our customers, and the business landscape of adTech. Serve as the internal subject matter expert and center of excellence regarding competitive platforms' capabilities and GTM.
- Manage the competitive and market insights process to inform key product enhancements and innovations in new products, inclusive of win/loss analysis and associated metrics for success.
Requirements
- 10-15 years of experience with a minimum of 5-10 years in product marketing.
- An experienced people leader who has successfully developed talent.
- Deep understanding of the B2B advertising/marketing technology space or product marketing experience.
- Ability to develop and lead customer demos and create scalable training for external-facing products.
- Experience in the programmatic advertising and adtech industries.
- Experience with UI/UX development and testing methodologies.
- Knowledge of customer experience, CRM, and customer lifecycle management.
- Excellent verbal and written communication skills.
- Ability to translate complex concepts into competitive, compelling marketing messages.
- Experience with: Microsoft Office and Google Workspace, Asana, Slack, Hubspot, Salesforce, Jira or similar project management software and agile development environments.
Nice-to-haves
- Pragmatic marketing certification.
- Global marketing experience.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401k
- Equity
