Director, Product Marketing Strategy - Roasted Coffee

About the position

La Colombe is hiring a strategic leader to own the roasted coffee product portfolio. This role will lead innovation, performance tracking, and cross-channel alignment for roasted formats, ensuring La Colombe's offerings remain best-in-class across retail, café, and e-commerce.

Responsibilities

• Lead strategy and execution for all roasted coffee product including packaging updates and sales support
• Develop and manage the innovation pipeline for roasted formats, from concept to launch.
• Ensure alignment across all channels (retail, café, e-commerce) for product launches, pricing, and positioning.
• Track and analyze product performance, using insights to refine strategy and drive growth.
• Partner with R D, marketing, sales, and operations to bring products to market effectively.
• Partner with each of the business unit leads on go to market while developing clear, concise, and compelling product positioning and messaging tailored to specific customer segments.
• Own and develop pricing that is cohesive across all channels
• Equip the sales team with the tools and resources they need to effectively sell the product, including sales decks, training materials, and competitive intelligence
• Monitor and analyze the performance of the various products. Use data and KPIs to adjust strategies and optimize future offerings.
• Build and foster relationships with customers to enhance product offerings and roadmap

Requirements

• Bachelor's degree in Business, Marketing, or related field.
• 8-10 years of experience in product strategy or brand management, preferably in CPG or within the café space
• Strong understanding of coffee or beverage categories a plus.
• Excellent project management and communication skills.

Benefits

• Medical, dental, vision coverage
• Disability insurance
• Health savings account
• Flexible spending accounts
• Tuition reimbursement
• 401k match of 100% on up to 5% of eligible pay
• Fertility and childcare assistance
• 12 weeks of parental leave at full pay after six months of continuous employment
• Employee assistance program
• Fitness discounts
• Wellness reimbursement
• On-site gym access (certain locations)
• Monthly wellness newsletter
• 120 hours of paid time off
• 11 holidays
• Paid volunteer time off
• Military service leave