Director, Product Marketing- Telco, Utility & Energy Solutions

About the position

At Cotality, Product Marketers sit within the business segments and operate at the intersection of product management, marketing, sales and customer success. They are responsible for understanding buyers and client experiences, translating business objectives, market opportunities and portfolio offerings into cohesive, audience-centric, GTM strategies and plans. We are seeking a collaborative and strategic Product Marketing professional who will be responsible for developing successful GTM strategies and plans for growth in Telecommunications, Energy and Utilities markets. The Director, Product Marketing will also participate in client briefings in our R&D Discovery Center in Irving, TX.

Responsibilities

• Lead the GTM motion for our Telecommunications, Energy and Utilities business segment
• Understand data and analytics business to define GTM strategy and plans
• Utilize the Cotality GTM Framework for alignment with business objectives
• Create value propositions, messaging playbooks, buyer personas, and product marketing plans
• Stay updated on market trends, competitors, and customer use cases
• Develop differentiated messaging and content for product, marketing, and sales teams
• Identify cross-sell and upsell opportunities to increase customer awareness and retention
• Collaborate with Customer Success Team for strategies and plans
• Partner with Product Management to influence product roadmaps
• Deliver high-impact collateral for prospective and existing customers
• Enable sales teams with materials like pitch decks, customer stories, and call scripts
• Plan and execute product/feature launches with cross-functional teams
• Support customer-centric event messaging
• Work with Corporate Marketing on awareness and lead generation campaigns
• Participate in client briefings at the Discovery Center in Irving, Texas

Requirements

• 10+ years' experience in Product Marketing in B2B or B2C data, analytics, technology
• Experience working with SaaS offerings in a matrixed organization
• Working knowledge of AI tools
• Competency in utilizing AI tools for daily tasks as well as a comprehensive understanding of how AI can be leveraged to enhance product marketing strategies
• Accustomed working within cross-functional GTM teams
• Proven ability to lead with strategy and translate into execution
• Ability to turn product innovations into clear and engaging narratives as well as strong value propositions that sell
• Self-starter with strong initiative and drive
• Strong analytical and project management skills, proven ability to design clear processes and a very detail-oriented yet flexible approach to problem-solving
• Experience producing high-quality work in a remote, geographically dispersed, and deadline-driven team environment

Benefits

• Large (~$2B+ revenue) formerly public information services and data business
• Durable cash flow and profitability regardless of changes in macroeconomic conditions
• Company certified as a global 'A Great Place to Work'
• Hybrid working model- 1 day in the office a week for 'moments that matter' and the rest of the time can be remote
• Competitive compensation and benefits
• Career path for continued professional growth
• Working with leaders that care about your professional growth
• Access to our world class self-development portal, centered around you as the employee