Director Product Marketing (Work Remotely Anywhere in the U.S.)

About the position

We are seeking a dynamic, collaborative, and strategic Director of Product Marketing to lead our product marketing strategies and drive revenue growth in alignment with corporate goals. This leadership role is pivotal in shaping our product narratives, executing go-to-market strategies, and ensuring our solutions resonate with target audiences.

Responsibilities

• Develop and execute comprehensive product marketing strategies that align with Businessolver's vision and market objectives.
• Lead the planning and execution of product launches, ensuring timely delivery and cross-functional alignment.
• Conduct in-depth market research to identify trends, customer needs, and competitive positioning.
• Craft compelling product messaging that differentiates Businessolver in the benefits administration landscape.
• Work closely with Sales Consultants, Strategic Advisors, and Subject Matter Experts (SMEs) to gather accurate and up-to-date information for proposals.
• Collaborate with product management, marketing, and revenue teams to ensure cohesive strategies and execution.
• Partner with Sales Enablement to ensure training and education efforts are aligned, grow sales, and improve win-rate.
• Monitor competitive landscape for features, offerings, pricing strategies, and unique value propositions that position Businessolver with short- and long-term competitive advantage for each product.
• Collect field-level feedback and act on findings to continually innovate and optimize product marketing initiatives.
• Manage and mentor a team of product marketing professionals, fostering a culture of continuous improvement and professional growth.
• Encourage innovative approaches to addressing opportunities and problems, planning and driving the implementation and acceptance of change.

Requirements

• Bachelor's degree preferred
• 7-10 years marketing experience preferably in B2B technology or SaaS
• 5+ years' in a product marketing, sales engineering or product management role with demonstrated experience in product launch plans and lifecycle management
• Knowledge of and experience in benefits and health technology industry preferred
• Proven ability to develop and execute product marketing plans that meet specified goals and objectives
• Must be comfortable defining and conveying value of products and technologies to buyers and decision makers
• Must have impactful communication skills - Expresses thoughts and ideas in a clear, succinct and compelling manner, adjusting language to engage the audience effectively
• Proficient in MS Office applications including Word, PowerPoint and Excel
• Excellent written, verbal and visual communication skills
• Collaborative and positive attitude a must!

Benefits

• Eligible to participate in the annual bonus incentive plan