About the position
The Product Marketing team sits within the Ad Sales department. It serves as an industry expert who partners closely with our product, sales, marketing, and PR teams to build marketing communication strategies and the materials that get our product messages to the right people at the right time and scale. Our team is grounded in a culture of inclusivity, teamwork, and impact over output. As a Director, Product Marketing on the team, your role is to create compelling positioning and foundational messaging for core solutions to shift customer perception and behavior. Through our work, we articulate the value of our solutions to our customers and the industry at large, demonstrating and proving how they solve their needs. In this highly strategic position, the Director, Product Marketing will lead and drive multi-channel marketing programs (internally and externally) to meet our long-term product goals. This includes developing cohesive category-level storytelling for our suite of solutions and effectively activating our product vision through full-funnel marketing tactics to make it commercially viable and grow our business. The ideal candidate is a strong storyteller who can develop compelling narratives that connect product solutions to our customers' needs. You will have a deep understanding and expertise in media and advertising, with substantial experience working in ad tech. This role also requires strong organizational skills and cross-functional collaboration, as you will galvanize and lead internal marketing teams toward a shared goal.
Responsibilities
- Lead the strategic build and execution of end-to-end go to market (GTM) and multi-channel marketing campaigns for our highest-priority product solutions.
- Develop clear, on-brand messaging and positioning for our solutions that provide the foundation of product marketing for outbound communication via multiple channels - e.g., event programming, digital campaigns, thought leadership, PR, and content marketing.
- Build foundational narratives and playbooks at the solution level that simplifies our product suite into consolidated frameworks that, when stacked, solve key outcomes for our customers.
- Partner with research and PM/PMM teams to develop customer research and/or harness insights and data to articulate the reasons to believe in our advertising solutions for our audiences.
- Collaborate with Sales to identify needs that will help enable the field team and grow the business, inclusive of competitive narratives and sales content (1 to many).
- Be the voice and guide the strategy for any XFN or cross-marketing activations that involve priority product stories.
- Create programming and keynotes for Marquis events that further our product messaging in market with key audiences.
Requirements
- 8+ years of work experience with 5+ years experience in a Product Marketing, Integrated Marketing, or Content Marketing role OR similar experience building multi-channel campaigns to launch products and product stories.
- BA/BS degree or equivalent working experience.
- You bring a unique blend of creativity, strategic problem-solving, and a passion for data-driven results.
- Skilled in analyzing diverse data sources (e.g., platform analytics, research findings, customer interviews) to distinguish key insights and craft a compelling narrative.
- Outstanding interpersonal, collaboration, communication (oral and written), and presentation skills.
- Experience working at an Ad Tech, Agency, Streaming/CTV or Media Publisher.
- Demonstrated success navigating and collaborating within complex, matrixed organizations.
- Excellent project management and organizational skills; proven ability to get projects done on tight timelines.
- Comfort in ambiguity with a strong ability to adapt to the evolving landscape of media and advertising.
- Experience working in a cross-functional capacity (product, marketing, sales, insights, agencies, etc.) within a fast-paced, changing environment.
Nice-to-haves
- Cross-functional collaboration
- Communication (written and verbal)
- Project management
- Storytelling
Benefits
- Medical, dental, and vision insurance
- 401(k) plan
- Paid time off
- Annual discretionary bonus
