About the position
Ramp is looking for a Director of Product Marketing to lead and expand our product marketing function. This strategic role is pivotal in defining and executing our GTM strategy, crafting compelling product narratives, and driving differentiation in the marketplace. We want a strategic storyteller who can bring teams, innovations, and opportunities together to create market-making moments that expand across product portfolios. Someone who has done it before - launched products at speed and scale, crafted resonant narratives that cement leadership, and led highly integrated motions to drive awareness and consideration. This team will partner with Product across the entire lifecycle, from shaping what's built, launching and commercializing, and growing adoption. This will be a player-coach role, meaning they will be rolling up their sleeves while leading a high-performing, growing team. Market-intelligent, competitor-aware, and customer-obsessed, this candidate will bring strategy, craft, and rigor to their team and Ramp at large.
Responsibilities
- Develop and lead the execution of comprehensive GTM strategies, including market positioning, messaging, and product differentiation.
- Act as the voice of the customer, leveraging deep market research and insights to inform product development, roadmaps, and GTM strategies.
- Partner closely with Product, Sales, Finance, Design, Enablement, and Marketing teams to influence product roadmaps and prioritize features that meet market needs.
- Serve as a player-coach, managing a growing team of product marketers, mentoring and developing team members.
- Oversee the creation of high-impact content, including product collateral, sales enablement materials, and executive presentations.
- Define and track key performance metrics to assess the success of product marketing initiatives.
Requirements
- Minimum of 10 years of relevant work experience, with a minimum of 6 years in product marketing and 5 years of prior people management.
- Excellent written and verbal communication skills, capable of distilling complex ideas into engaging narratives for diverse audiences.
- Strong analytical skills and strategic mindset, with the ability to navigate ambiguity and make data-driven decisions.
- Demonstrated success in working cross-functionally and influencing stakeholders across various levels of an organization.
- Ability to work autonomously and influence in a fast-paced startup environment.
Benefits
- 100% medical, dental & vision insurance coverage for you
- Partially covered for your dependents
- One Medical annual membership
- 401k (including employer match on contributions made while employed by Ramp)
- Flexible PTO
- Fertility HRA (up to $5,000 per year)
- WFH stipend to support your home office needs
- Wellness stipend
- Parental Leave
- Relocation support to NYC or SF
- Pet insurance
