Director Product Marketing

About the position

Aeris is looking for a strategic, data-driven, and customer-obsessed Director of Product Marketing to lead our product positioning, go-to-market strategies, and cross-functional alignment. This role is critical in shaping how our products are perceived, understood, and adopted in the market. It is a highly collaborative position that sits at the intersection of Product, Sales, and Marketing.

Responsibilities

• Develop and execute go-to-market strategies for new product launches and feature rollouts.
• Define clear product positioning and messaging that resonates with target audiences and differentiates us in the market.
• Drive competitive intelligence and market research to inform product strategy and marketing tactics.
• Own segmentation and targeting strategies to ensure marketing efforts reach the right audiences.
• Partner with Sales, Product, and Customer Success to align product strategy with business goals.
• Lead and grow a team of product marketers, providing mentorship and strategic guidance.
• Leverage market data, customer insights, and analytics to refine positioning and inform campaign development.
• Develop pricing and packaging strategies in partnership with Product and Revenue teams.
• Track, measure, and report on the effectiveness of product marketing initiatives using KPIs and performance metrics.
• Create and manage product launch plans, sales enablement materials, and content that supports the buyer journey.
• Collaborate with demand generation teams on campaigns that drive awareness and adoption.
• Work closely with content and brand teams to ensure consistency across all channels and materials.
• Support customer advocacy efforts by capturing testimonials, use cases, and success stories.
• Enable Sales with training, battlecards, competitive positioning, and customer-facing assets.
• Partner with Product Management to bring the voice of the customer into product development.
• Align with Revenue Operations and Demand Gen teams to drive pipeline growth and customer acquisition.

Requirements

• 7+ years of experience in product marketing, including 3+ years in a leadership role.
• 5+ years of experience supporting channel partner programs (ex. OEM's, VARs, CSPs), including partner enablement, asset development and joint marketing efforts.
• Sales enablement training and related resource development is a superpower.
• Proven track record of developing successful go-to-market strategies and product launches.
• Strong strategic thinking and analytical skills; comfortable working with data to inform decisions.
• Excellent verbal and written communication skills, with a knack for storytelling and simplifying complex ideas.
• Experience in B2B SaaS or technology industries strongly preferred.
• Proficiency in tools like Asana, Salesforce, HubSpot, and project management platforms.

Nice-to-haves

• Experience working at or with Carrier Service Providers (CSP) and/or Mobile Network Operators (MNO).
• IoT connectivity technology, solutions and GTM experience.
• Security Service Edge (SSE) technology, solutions and GTM experience.
• Partner channel enablement training and related resource development.
• High growth, agile environment, fast-paced.

Benefits

• Paid time off
• Medical / dental / vision insurance
• 401(k) to eligible employees