Director, Product Marketing

About the position

We are seeking an experienced Director of Product Marketing to lead a high-performing team of over 10 product marketers. This individual will own part of the overall go-to-market (GTM) strategy and execution across our Tax & Accounting software portfolio in North America. Reporting to the VP of Marketing, the Director will work cross-functionally with Product Management, Revenue Marketing, Sales, and Customer Success teams to drive growth, customer adoption, and market leadership.

Responsibilities

• Lead and develop a team of product marketing professionals, fostering a high-performance, collaborative, and growth-oriented culture.
• Own strategy for new product launches, feature enhancements, and market expansions.
• Ensure alignment across Product, Sales, and Marketing functions.
• Define positioning, messaging, and value propositions that resonate with customer segments and reflect our differentiated value.
• Partner closely with Product Management to shape roadmap priorities based on market insights and customer feedback.
• Collaborate with Revenue Marketing and Sales Enablement to develop compelling campaigns, content, and enablement tools that drive pipeline growth and conversion.
• Act as a customer and market advocate, leveraging research, competitive insights, and buyer personas to inform strategy and product-market fit.
• Track and report on product marketing effectiveness and optimize programs to achieve adoption, retention, and growth goals.

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA a plus.
• 12+ years of experience in B2B software marketing, with 7+ years in product marketing leadership roles.
• Direct people management experience, required.
• Proven track record of building and leading high-performing product marketing teams.
• Demonstrable experience developing and executing GTM strategy, segmentation, messaging, and competitive analysis.
• Ability to influence cross-functional stakeholders and thrive in a matrixed environment.
• Deep understanding of the software buying cycle, ideally in regulated or complex industries (Tax, Accounting, Legal, or Financial Services a plus).
• Marketing tech knowledge - Salesforce, Pardot, DemandBase, preferred.
• Excellent written and verbal communication skills.
• Strong executive presence/ability to communicate effectively with leadership.

Benefits

• Competitive salary range of $189,950 - $268,900.
• Commitment to diversity and inclusion.
• Well-being benefits and programs.
• Opportunities for continuous learning and professional development.