About the position
As GridGain's Director of Product Marketing, you are a strategic thinker and exceptional communicator, with proven experience in conveying value and driving revenue from the GridGain platform. You are primarily responsible for product positioning, core messaging, technical content development, competitive analysis, and field enablement training and materials. You will also play a critical role in defining go-to-market strategies for the platform and capitalizing on customer success with the platform. In addition, you will be asked to analyze selected markets, customers, and competitors for use in the formulation of business and product strategy, marketing requirements, content and demand generation programs. This role will report to the Chief Marketing Officer and will work closely with other teams within the company including Sales, Product, Customer Success, and Executive Management.
Responsibilities
- Driving product positioning across markets, industries, competitive landscapes, and partnerships
- Serving as an expert on GridGain's platform, customer needs, and competitive threats and opportunities in order to accelerate adoption and usage
- Continually assessing both short-term and long-term differentiators of the platform
- Working with the Chief Marketing Officer and Product teams to create and educate the company on core product positioning and messaging
- Highlighting the value of the platform at all stages, from product introduction, to training and adoption, to ongoing marketing efforts
- Assessing market need /fit and adjusting market positioning accordingly
- Developing and producing sales enablement tools and assets to support BDR, inside sales, and account executive teams in their efforts, and to shorten sales cycles
- Training the field organization on product and positioning in a way that can be easily understood and articulated by all team members
- Writing, developing, and implementing marketing materials and campaigns that support revenue-generating activities including presentations, demonstration scripts, product data sheets, white papers, marketing collateral, lead generation programs, and call and email outreach scripts
- Working with customers to understand business requirements for translation into sales tools, and uncovering successes to create case studies
- Serving as a key spokesperson at conferences and for media and analyst relations opportunities
Requirements
- 7-10 years product marketing experience, with deep domain experience in real-time data infrastructure software, data integration, or streaming analytics, preferably at startups
- The ability to understand complex technical features and translate into concise business language, creating compelling value propositions and messaging
- Demonstrated passion and success in supporting sales organizations and growing revenue
- Excellent communication skills (written, verbal, visual) for both internal audiences and external-facing messaging
- Strategic and self-directed
- Data-driven decisionmaker
- Hands-on experience across a broad range of martech technologies
- Excellent teaming, organizational, project management and interpersonal skills
- Management experience to build and manage a team when necessary
- BA or BS, MBA a plus
Benefits
- Remote-first environment
- Competitive salary and pre-IPO stock options
- A broad selection of medical, dental and vision insurance plans
- Optional HSA, FSA and dependent care reimbursement accounts
- Company-paid life insurance
- Generous holiday and vacation policy
- Family leave programs for life events
- 401(k)
- Monthly stipend for cell phone and gym memberships
- A great company culture with a strong emphasis on diversity, equity and inclusion
