Director, Product Marketing

About the position

As the Director of Product Marketing, you will be responsible for communicating the value of Bilt Rewards' products and benefits to customers and partners. You'll be focused on developing and implementing clear and compelling product marketing strategies and messaging across touchpoints to educate our audience and activate key behaviors.

Responsibilities

• Manage product marketing strategy across new product and benefit launches through messaging development, asset creation, and customer journey strategy.
• Own the timeline and core milestones for go-to-market deliverables to ensure a smooth and on time launch.
• Ensure impactful, relevant, and consistent messaging related to existing products across all always-on customer channels, updating as the product evolves.
• Create and maintain training & informational materials to educate and activate partners on both new and existing benefits/product features.
• Partner cross-functionally to determine creative ways to bring Bilt's products and benefits to life across our site, app, lifecycle channels, brand channels, media opportunities, experiences, and more.
• Collaborate with marketing counterparts at partner companies to bring initiatives to life with their approval.
• Analyze campaign and product performance and use results to iterate on product marketing strategy.

Requirements

• 5+ years of marketing experience
• Driven, hard-working, self-starter who can thrive in a fast-paced environment
• Experience with copywriting, deck/asset creation, and an eye for design
• Ability to understand complex products, customer needs, brand voice, and marketing channel mechanics
• Cross-functional coordination and strong interpersonal skills
• Organized and detail-oriented
• Ability to work quickly and efficiently in high-pressure situations.

Benefits

• Competitive salary with a meaningful stake in the company via equity and performance bonus program
• Health insurance for you (& your loved ones) from day one including One Medical Membership, wellness stipends, family programs
• 401k plan with a match
• Commuter FSAs
• UNLIMITED PTO
• Exclusive Employee only Bilt Points
• Team Events