Director, Product Marketing

About the position

As Director of Product Marketing at Supio, you will lead strategic marketing initiatives that drive the adoption of our legal intelligence platform. You'll collaborate with product, sales, and customer success teams to ensure our solutions resonate deeply with legal professionals and articulate a compelling value proposition in a rapidly evolving legal AI landscape.

Responsibilities

• Architect and execute comprehensive go-to-market strategies and campaigns for Supio's product and feature releases
• Create strategic launch timelines and coordinate go-to-market POCs (across Product, Design, Engineering, Sales, and Customer Success) around a successful product launch
• Orchestrate cross-functional launch campaigns and activities, ensuring seamless coordination across marketing channel owners, PR, and creative
• Develop Supio's differentiated market positioning that clearly articulates our unique value to PI lawyers and is grounded in differentiated value propositions
• Craft persona-specific messaging frameworks that resonate with different stakeholders
• Ensure consistent brand voice and product messaging across all customer touchpoints
• Lead the development of comprehensive sales enablement programs and materials that equip the sales team to effectively communicate Supio's value proposition
• Create battle cards, competitive intelligence briefs, objection handling guides, and ROI calculators that accelerate deal velocity
• Collaborate with sales leadership to identify knowledge gaps and develop targeted training content
• Design and deliver product marketing training sessions to keep the sales organization updated on positioning, messaging, and competitive landscape
• Analyze sales conversations to identify trends and optimize sales enablement resources
• Lead research-backed pricing analysis and strategy development for Supio's offerings
• Collaborate with Product, Sales, and Customer Success teams to develop scalable pricing models that maximize adoption and revenue
• Create compelling value narratives that justify investment and demonstrate clear ROI for legal organizations
• Build and maintain a sophisticated competitive intelligence program for the legal AI space
• Deliver actionable insights that inform product roadmap priorities and sales enablement
• Develop strategies to counter competitive threats and capitalize on market gaps
• Design integrated campaigns that generate qualified demand throughout the legal sector
• Develop high-impact sales enablement materials that equip the team to effectively communicate Supio's value
• Implement rigorous testing and analytics to continuously optimize campaign performance

Requirements

• 7-10 years of product marketing experience, with at least 3 years at a senior level in B2B SaaS
• Demonstrated success launching technology products to enterprise customers
• Strong understanding of enterprise sales processes and complex buying committees
• Exceptional communication, storytelling, and presentation abilities
• Experience developing value-based pricing strategies for SaaS solutions
• Track record of creating differentiated positioning in competitive technology markets
• Data-driven approach to marketing strategy with ability to translate insights into action

Nice-to-haves

• Experience in legal technology, AI solutions, or selling to legal professionals
• MBA or advanced degree in marketing, business, or related field
• Background in competitive intelligence with demonstrated impact on business outcomes
• Experience in marketing sophisticated technology products to both technical and non-technical audiences
• Understanding of AI concepts and their practical application to legal workflows
• Experience in rapid-growth startup environments

Benefits

• Health benefits, including medical, dental, and vision insurance
• Flexible paid time off (PTO) with company-paid holidays
• 401k
• In-office perks include transportation subsidies, snacks & beverages, and much more!