About the position
Craft and execute a robust product marketing strategy for Intradiem’s products, aligning initiatives with business objectives and evolving customer needs. Own and execute Intradiem’s Go-To-Market (GTM) strategy, designing and implementing effective launch plans as well as ensuring successful market entry and adoption of new products and features. Manage pricing strategy development to establish competitive, value-based pricing models that optimize revenue growth and market penetration. Direct the packaging function, creating product bundles and offerings that enhance customer value and streamline purchasing decisions, both for direct buyers and the channel. Collaborate closely with Sales and Marketing senior leadership to support demand generation efforts, collaborating on product focused campaigns, content, and programs that drive demand generation and pipeline growth. Act as a strategic partner to Product Management, aligning go-to-market and demand generation strategies with product roadmaps to ensure consistency and impact. Conduct in-depth market research to identify customer needs, industry trends, and key buyer personas, using insights to inform product positioning, messaging, and GTM execution. Define KPIs and success metrics for product marketing and demand generation programs; analyze performance and iterate on strategy to maximize impact and ROI. Serve as a key connector across Marketing, Strategy, Sales, and Product teams to ensure organizational alignment and operational excellence in go-to-market execution. Conduct all business in accordance with Intradiem’s policies and procedures. Perform all other duties as assigned.
Responsibilities
- Craft and execute a robust product marketing strategy for Intradiem’s products.
- Own and execute Intradiem’s Go-To-Market (GTM) strategy.
- Manage pricing strategy development to establish competitive, value-based pricing models.
- Direct the packaging function, creating product bundles and offerings.
- Collaborate closely with Sales and Marketing senior leadership to support demand generation efforts.
- Act as a strategic partner to Product Management.
- Conduct in-depth market research to identify customer needs and industry trends.
- Define KPIs and success metrics for product marketing and demand generation programs.
- Serve as a key connector across Marketing, Strategy, Sales, and Product teams.
- Conduct all business in accordance with Intradiem’s policies and procedures.
Requirements
- Bachelor's degree in Computer Science, Business, Economics, or a related field.
- 11+ years of experience in product marketing, product strategy, or a related function within the B2B software space.
- Proven experience owning and executing go-to-market strategies for complex products, preferably in a SaaS environment.
- Strong pricing and packaging expertise.
- Experience conducting market research and translating insights into actionable strategy.
- Excellent cross-functional collaboration and communication skills.
- Data-driven mindset with fluency in marketing and product performance metrics.
- Highly self-directed, detail-oriented, and adaptable, with a strong sense of ownership.
Nice-to-haves
- Experience with customer lifecycle marketing, persona development, and sales enablement tools.
- Familiarity with contact center technologies or workforce automation.
