About the position
The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering. The individual is additionally responsible for staying ahead of market trends, market movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to ensure budgeted revenues are met or exceeded. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.
Responsibilities
- Responsible for leading & driving top line revenue for traditional sales segments to include group, volume transient & catering.
- Assesses & reacts to market trends, market & the competitive hotel environment.
- Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
- Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.
- Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
Requirements
- Bachelor's degree preferred in Marketing
- At least 3 years' experience as a sales leader, with prior hotel sales experience.
- Experience dealing with communicating with ownership groups and asset management.
- Proficient in managing/using sales automation (DELPHI) & PMS systems.
- Experience working collaboratively with revenue management.
