About the position
The Director Shopper Marketing Convenience Retail will report to the VP Shopper Marketing and will work closely with the Convenience Commercial leadership team. This role involves collaboration with cross-functional marketing teams, eCom, Sales, Digital Marketing, and the Category Management/Shopper Insights team to develop and execute insight-driven, channel/retailer specific marketing solutions rooted in shopper behavior. The individual will serve as an expert marketing resource for the Convenience & Independent channels and will have Retailer-facing marketing responsibilities. The ideal candidate will possess both a marketing and sales mindset, focusing on delivering plans that drive topline growth. The Director will be responsible for accomplishing and reporting channel-wide goals to the Marketing & Sales leadership team, which includes generating channel and customer-specific annual marketing plans, joint sales & marketing plans, budgets, and pre/post promotional analysis. Leadership and guidance will be provided to the CR Shopper Marketing Managers in all aspects of traditional shopper marketing functions, retail media, planning, analysis, and execution to meet company goals.
Responsibilities
- Develop and execute channel/retailer marketing strategies that align with brand goals.
- Provide thought leadership to enhance shopper marketing processes for Convenience Retail Shopping Marketing Managers.
- Translate sales and brand goals into strategic retail media/digital marketing activations.
- Identify marketing trends and opportunities within the Convenience Retail channel using data.
- Leverage customer-specific and channel marketing opportunities linked to brand strategy.
- Manage full-channel marketing calendars and budgets monthly.
- Coordinate post-promotional evaluations to gauge success against KPIs and ROI.
- Lead and develop a team of 5+ Shopper Marketing Managers in marketing and planning functions.
- Maintain strong relationships with internal and external stakeholders to influence decision-making.
- Monitor implementation of customer plans and keep stakeholders updated on KPIs.
Requirements
- 10+ years of experience in Shopper Marketing, Key Account Sales, Digital Marketing, and Brand Management in the beverage/packaged goods industry.
- Bachelor's degree in business or marketing preferred; MBA is a plus.
- Demonstrated ability to lead and manage teams effectively.
- Knowledge of Brand Marketing, Shopper Marketing, Digital Marketing, Retail Media & eCommerce.
- Previous experience in Convenience Retail shopper marketing is strongly desired.
- Strong relationship-building skills, both internally and externally.
- Proficiency in Microsoft Office, especially Excel, PowerPoint, and SharePoint.
- Experience with syndicated data and driving top retail customer annual media JBPs is a plus.
- Excellent interpersonal and communication skills, both written and oral.
- Ability to work independently and as a self-starter within a team setting.
- Strong organizational skills and problem-solving abilities.
- Commitment to company values.
- Ability to travel 50% of the time.
Nice-to-haves
- Experience in driving top retail customer annual media Joint Business Plans (JBPs).
- Advanced knowledge of digital marketing strategies.
Benefits
- Competitive salary range of USD $108,000 - USD $144,000.
