About the position
Director of Marketing ensures the effective marketing Fibrinogen Concentrate in US, developing short and long term strategy and plans to attain sales and profit targets. Lead/ collaborate with brand and functional partners, which are focused on healthcare professional marketing, in defining and delivering the brand strategies that enhance HCP understanding of the brand's core benefits and keeps the patient at the center of all that we do. Lead creative development and execution of marketing activities to achieve campaign objectives in AFD. Stimulate creativity and innovative thinking for HCP promotion and recommend changes to better serve customer, address need gaps and maximum sales. Strong matrix collaboration critical to remove barriers and drive change with ability to build relationships quickly and effectively to achieve goals.
Responsibilities
- Define, develop, and manage marketing objectives, strategies, and tactics (Brand Plan) to support brands' financial targets for Fibrinogen Concentrate.
- Serve as brand steward within organization, ensuring alignment of priorities to meet objectives and advocating for resources necessary to deliver P&L targets.
- Achieves on or above budget performance by monitoring performance against the OPEX budget in all areas of marketing.
- Lead creative development and execution of marketing activities to achieve campaign objectives in Fibrinogen.
- Stimulate creativity and innovative thinking for HCP promotion and recommend changes to better serve customer, address need gaps and maximum sales.
- Ensures the development and pull-through of effective marketing strategies and programs by providing analytical and strategic leadership.
- Synthesize data from disparate sources to uncover market insights that can transform the business.
- Liaise with key stakeholders, such as Sales, Medical Affairs, DcX and Account Management teams, to ensure meetings needs of customers and identify innovative opportunities to improve customer engagement.
- Oversee field guidance to ensure understanding and appropriate deployment of promotional campaigns to achieve objectives.
- Lead cross-functional collaboration with operations partners (Sales training, data analytics, GRP) to ensure sales representatives are prepared and armed with most up-to-date information to achieve sales targets.
- Work closely with Market Research and Strategy team counterparts to ensure alignment of objectives and achievement of objectives.
- Attract, develop and retain a motivated, competent marketing team and prepare staff to meet the current and future needs of the business.
Requirements
- Bachelor's degree in Business, Science or related field. Master's degree preferred.
- Minimum of 10 years' experience in marketing within the pharmaceutical/plasma industry.
- Must be able to demonstrate cross-functional collaboration/leadership in previous roles.
- Strong knowledge of sales and marketing within the plasma industry.
- Rare disease, HCP marketing, neurology and specialty therapeutics experience preferred.
- Excellent and demonstrated project management skills.
- Excellent oral and written communication skills.
- Strong critical thinking and problem solving skills.
- Ability to analyze and interpret data.
- Directly related experience or a combination of education and experience may be considered.
