About the position
Zola is looking for a data-driven and performance-obsessed Director / Senior Director of Growth Marketing to lead acquisition. This role is highly impactful and visible, reporting to the CMO and liaising with the leadership team. The position is responsible for the full media budget, owning the growth roadmap, and scaling user acquisition with efficiency and impact. The candidate will oversee Zola's paid marketing across various channels including paid search, paid social, audio, podcasts, influencers, digital video, and SEO. The role involves close collaboration with the VP of Marketing Strategy, Senior Director of Lifecycle, Director of Brand, and the in-house creative team to drive cross-channel campaigns that acquire and convert high-value customers.
Responsibilities
- Own the strategy, execution, and optimization of all paid acquisition channels: paid search, paid social, audio, streaming, affiliate, and emerging formats.
- Manage to blended and channel-level CAC, CPA, and LTV:CAC targets.
- Lead the search marketing strategy (SEM + SEO), working closely with in-house teams and agency partners to drive sustainable growth.
- Oversee SEO roadmap and performance, ensuring strong technical execution and content strategy in partnership with product and content teams.
- Develop and test upper-funnel campaigns (e.g., digital video, podcasts, ABL channels) to expand Zola's reach while maintaining performance discipline.
- Lead growth forecasting, attribution, and incrementality measurement in collaboration with Finance and Data.
- Partner cross-functionally with Product, Data, and Engineering to identify opportunities to improve conversion, optimize landing experiences, and build sustainable growth loops.
- Manage and mentor a layered team (including external agency partners and internal direct reports).
Requirements
- 7-10 years of experience in performance marketing or growth at a high-growth consumer business.
- Deep expertise in paid search strategy and execution; strong understanding of how to scale SEM profitably and incrementally.
- Hands-on experience managing full-funnel paid media programs, with a track record of hitting aggressive growth goals.
- Experience managing SEO programs and collaborating across content, product, and engineering.
- Highly analytical mindset with comfort in data tools, testing frameworks, and attribution modeling.
- Passion for the Zola mission and a love for performance + brand marketing working hand-in-hand.
- Management experience and a reputation as a strong, collaborative, compassionate leader.
Benefits
- Opportunity to make a measurable impact on the growth of a beloved consumer brand.
- Supportive and diverse work environment.
