Flipboardposted about 9 years ago
Full-time
Palo Alto, CA
Insurance Carriers and Related Activities
Head of Performance Marketing
Content & Communications / Palo Alto, CA, United States
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Flipboard, the worlds first personal magazine used by 10s of millions of people everyday, is looking for a Head of Performance Marketing, based in Palo Alto, CA.
Do your left and right brains fight for your attention? Do you have a passion for solving hard marketing problems with creative solutions that you can track and optimize? Do you dream of interesting campaigns to engage and grow a target audience? Do you love to build teams and lead by example? If you answered all these questions with a resounding YES, please read on to learn more about the Head of Performance Marketing role at Flipboard. Wed love to hear from you.
Flipboard is looking for a senior marketer or growth expert to lead our consumer and performance marketing initiatives, focusing on driving both reader growth and retention through relevant and innovative programs and communications. This is a high impact role within the company, responsible for establishing and reporting on key audiences within our existing user base and building out entirely new programs to gain and retain loyal Flipboard users.This position will provide leadership and strategy, working cross functionally to help build out communication systems and programs that drive toward our larger company goals.
What are we looking for in a successful candidate?
*
Experience developing and driving large scale integrated marketing campaigns, taking advantage of multiple channels to meet business objectives.
*
A proven track record building and managing teams, budgets and remote agencies and contractors.
*
Experience working cross functionally across multiple teams and communicating with executive level staff.
*
A deep understanding of mobile and web technologies and companies.
*
Data driven and able to distill meaning from multiple sources of data to inform your business and /or marketing decisions.
*
A passion for understanding users, developing strategies and developing targeted campaigns for different audiences with different motivations.
*
Experience building out SEO and SEM strategies and programs for a large consumer website.
*
Experience managing email marketing programs, a deep knowledge of email best practices and CANSPAM regulations.
*
Knowledge of and/or experience with App Store optimization techniques and best practices.
*
Experience with mobile and web advertising, including Facebook and Twitter ads.
*
Experience conceptualizing, executing and optimizing complex paid media acquisition campaigns.
*
A strong background in adtracking/attribution tools and ad optimization.
*
Experience with organizational tools and calendars and a drive to create processes that simplify workflows and benefit the overall business.
*
Experience and passion for analytics and tools like Google Analytics and SQL.
*
Excellent communication and writing skills.
*
A proven track record in using data to inform your business and /or marketing decisions
Why Work at Flipboard?
You will build a product that millions use and love every day, transforming how people discover and share content.We are a flat organization, which means that we believe great ideas can come from anywhere and anyone. From the beginning weve been uncompromising in creating an environment that inspires great work and values the balanced lives of our staff. Plus,
* Our culture will enable you to learn and grow while you are shaping the product and the company.
* CEO, Mike McCue is a creative visionary experienced at building innovative products and companies
* Collaborative teams work together with strong purpose and vision.
* Mock Oclock held each Friday where we get together to catch up over snacks, beverages, beer/wine AND get to demo new ideas or projects to the company.
* Flipboards new Palo Alto headquarters is an open, beautifully designed space, centrally located to public transportation.
* Compensation including base, equity, plus generous, comprehensive benefits
* We are an equal opportunity employer and value diversity at our company.
Content & Communications / Palo Alto, CA, United States
AddThis Sharing Buttons
Share to Flipboard Share to Facebook Share to Twitter Share to Google+ Share to LinkedIn More AddThis Share options
Flipboard, the worlds first personal magazine used by 10s of millions of people everyday, is looking for a Head of Performance Marketing, based in Palo Alto, CA.
Do your left and right brains fight for your attention? Do you have a passion for solving hard marketing problems with creative solutions that you can track and optimize? Do you dream of interesting campaigns to engage and grow a target audience? Do you love to build teams and lead by example? If you answered all these questions with a resounding YES, please read on to learn more about the Head of Performance Marketing role at Flipboard. Wed love to hear from you.
Flipboard is looking for a senior marketer or growth expert to lead our consumer and performance marketing initiatives, focusing on driving both reader growth and retention through relevant and innovative programs and communications. This is a high impact role within the company, responsible for establishing and reporting on key audiences within our existing user base and building out entirely new programs to gain and retain loyal Flipboard users.This position will provide leadership and strategy, working cross functionally to help build out communication systems and programs that drive toward our larger company goals.
What are we looking for in a successful candidate?
*
Experience developing and driving large scale integrated marketing campaigns, taking advantage of multiple channels to meet business objectives.
*
A proven track record building and managing teams, budgets and remote agencies and contractors.
*
Experience working cross functionally across multiple teams and communicating with executive level staff.
*
A deep understanding of mobile and web technologies and companies.
*
Data driven and able to distill meaning from multiple sources of data to inform your business and /or marketing decisions.
*
A passion for understanding users, developing strategies and developing targeted campaigns for different audiences with different motivations.
*
Experience building out SEO and SEM strategies and programs for a large consumer website.
*
Experience managing email marketing programs, a deep knowledge of email best practices and CANSPAM regulations.
*
Knowledge of and/or experience with App Store optimization techniques and best practices.
*
Experience with mobile and web advertising, including Facebook and Twitter ads.
*
Experience conceptualizing, executing and optimizing complex paid media acquisition campaigns.
*
A strong background in adtracking/attribution tools and ad optimization.
*
Experience with organizational tools and calendars and a drive to create processes that simplify workflows and benefit the overall business.
*
Experience and passion for analytics and tools like Google Analytics and SQL.
*
Excellent communication and writing skills.
*
A proven track record in using data to inform your business and /or marketing decisions
Why Work at Flipboard?
You will build a product that millions use and love every day, transforming how people discover and share content.We are a flat organization, which means that we believe great ideas can come from anywhere and anyone. From the beginning weve been uncompromising in creating an environment that inspires great work and values the balanced lives of our staff. Plus,
* Our culture will enable you to learn and grow while you are shaping the product and the company.
* CEO, Mike McCue is a creative visionary experienced at building innovative products and companies
* Collaborative teams work together with strong purpose and vision.
* Mock Oclock held each Friday where we get together to catch up over snacks, beverages, beer/wine AND get to demo new ideas or projects to the company.
* Flipboards new Palo Alto headquarters is an open, beautifully designed space, centrally located to public transportation.
* Compensation including base, equity, plus generous, comprehensive benefits
* We are an equal opportunity employer and value diversity at our company.
