About the position
In this role, you will develop an understanding of RA partner GTM programs, customer segments, industries and work directly with a set of distributors to develop and deliver marketing programs that acquire new customers, retain and grow existing ones to grow revenue for RA. You will enable campaigns and driving demand generation strategies with partners. You will be the primary marketing contact for a set of Partners and the internal partner team (Market Access) participating in regular team calls, in-person meetings and planning sessions. You will also act as the primary marketing contact and consultant for the partner, defining the strategy and developing annual joint marketing plans and programs in collaboration with the partners. You will always monitor performance and results and drive reviews to improve and address challenges. You will report to the Director, Marketing - Americas and have a hybrid schedule working in Milwaukee, WI or Mayfield Heights, OH or any one of our business locations in the United States.
Responsibilities
- Lead strategic planning discussions with executive marketing and sales partner management teams to develop and influence integrated partner marketing plans and conduct strategic marketing planning sessions and quarterly business reviews.
- Develop best-in-class marketing plans with a set of partners to drive awareness and growth.
- Work with the Market access team and territory team at RA to identify our priorities.
- Define joint marketing plans with partners.
- Work with RA global marketing to define partner marketing programs and campaigns that are executed and activated by partners.
- Develop detailed campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, follow-up activities, and success metrics.
- Work closely with partners to build joint value proposition messaging and content.
- Promote teamwork across multiple functions and business units, always with the partner/customer in mind.
- Drive lead management practices with partners and hold them accountable to report back funnel management updates.
- Assess and develop partner marketing capabilities to increase amplification and coverage via partners.
Requirements
- Bachelor's Degree
- Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
Nice-to-haves
- 2+ years of relevant work experience in partner or alliance marketing, solution marketing, demand generation in industrial or high-tech companies.
- Experience designing and building joint marketing plans with partners with Americas footprint.
- Experience building global partner marketing strategies and programs.
- Bachelor's degree in marketing, business, or relevant field of study.
- Expertise in marketing roles that are partner-facing and field-facing.
- Business partnering capability to get alignment with sales organization and partners on marketing plan.
- Ability to navigate and resolve complex situations involving multiple stakeholders.
- Advanced planning and organization capabilities for timely execution of priorities.
- Able to balance between providing strategic oversight and hands-on execution.
- Possess an expert understanding of how to drive business and marketing with and through the partner ecosystem.
- Experience in a business-to-business (B2B) environment, products/services required; software experience.
- Demonstrated experience in working with sales leaders in driving pipeline and revenue.
- Excellent project management skills with experience gaining consensus and driving deliverables with individuals inside and outside the organization.
- Familiarity with Zift and other marketing tech stack.
Benefits
- Health Insurance including Medical, Dental and Vision
- 401k
- Paid Time off
- Parental and Caregiver Leave
- Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
