About the position
The Divisional Marketing Manager leads strategic marketing initiatives for communities within an operational division, driving long-term planning, brand alignment, and high-impact execution. As a bridge between corporate marketing and regional operations, this role develops comprehensive marketing strategies, evaluates campaign performance, and refines initiatives based on market conditions and business goals. The Divisional Marketing Manager provides critical insights and leadership to Sales and divisional leadership teams, ensures alignment with company-wide marketing objectives, and oversees tactical implementation by supporting specialists or vendors.
Responsibilities
- Identify and develop strategic, data-informed marketing plans across all communities within the division, ensuring alignment with business goals and sales forecasts.
- Conduct ongoing analysis of community performance, market trends, consumer behavior, and competitive activity to advise marketing plans and community health.
- Maintain cadence of regular community site visits.
- Develop and present division-wide marketing plans, goals, and campaign performance results to Division Leadership and Corporate Marketing.
- Provide marketing insights in business planning sessions; collaborate with executive leaders on new community pricing, product positioning, and absorption strategies.
- Manage divisional marketing calendar, ensuring initiatives are strategically timed for product launches, sales goals, seasonality, and inventory needs.
- Partner with DPs and divisional leadership to plan go-to-market strategies for new community launches, including branding, and pre-opening campaigns.
- Perform regular ROI analysis on marketing initiatives and reallocate resources as needed to maximize budget efficiency and lead generation.
- Support and develop sales professionals to include monthly attendance in sales meetings.
- Partner with RMD to develop, maintain, and report divisional advertising budget.
- Lead marketing planning sessions with community stakeholders to align goals and expectations.
- Provide direction and oversight to DMS on campaign execution, community branding, and local marketing tactics.
- Serve as the division's marketing expert in operational and cross-divisional meetings; communicate needs, share success stories, and contribute to broader organizational initiatives.
- Develop and maintain high-level relationships with internal and external departments to support division goals.
- Attend key community events, grand openings, and sales-driven promotions to ensure brand presence and marketing execution meet expectations.
- Lead the creation and refinement of marketing themes and brand positioning for communities, ensuring consistency with corporate brand guidelines and market relevance.
- Oversee the execution of traditional and digital campaigns (signage, media, social, email, events) with support from HQ marketing.
- Ensure consistency and quality across all marketing touchpoints by reviewing copy, visuals, and creative assets produced by internal and external resources.
- Approve messaging and media strategies used for division-level campaigns and community-specific initiatives.
- Drive innovation by identifying and piloting new marketing tools, lead sources, and technologies that can improve performance or efficiency.
- Own the division's marketing budget, allocating resources strategically across communities, campaigns, and initiatives.
- Track monthly expenditures, monitor campaign-level ROI, and identify opportunities for cost savings.
- Develop and deliver regular performance reports to regional leadership and corporate stakeholders, including analysis of marketing KPIs and recommendations for adjustments.
