About the position
eCornell’s Chief Marketing Officer leads marketing strategy and drives sustainable growth across Cornell’s online and executive education programs. This senior leader will be responsible for developing and executing integrated marketing initiatives that elevate Cornell’s position in professional education, strengthen enrollment pipelines, and reinforce our brand as a leader in digital and hybrid learning. This role demands a strong grasp of both B2B and B2C marketing within a premium education context. The position also supports marketing efforts related to eCornell’s social impact programs. We’re looking for someone who is both strategic and hands-on, someone who connects business goals with product direction and brand vision to create compelling, results-driven campaigns. The ideal candidate will be curious, open-minded, and action-oriented, with a proven ability to build influence and momentum within a matrixed organization. This is an opportunity to make a significant mark with a world-class brand. At eCornell, you’ll guide marketing for one of the most successful and fast-growing online learning organizations. You will work within a respected Ivy League institution that operates with entrepreneurial energy and purpose. This highly visible role shapes strategy, messaging, and marketing innovation across executive education, corporate partnerships, social impact, and online master’s programs. If you thrive in fast-paced, mission-driven environments and want your work to have a global impact, we’d love to hear from you!
Responsibilities
- Develop and implement marketing strategies aligned with eCornell’s mission and growth goals
- Lead brand strategy and positioning in the competitive executive education market
- Drive innovation across digital and traditional channels
- Collaborate with executive leadership on strategy development and alignment
- Build relationships with stakeholders across Cornell University
- Oversee digital marketing, content strategy, brand management, and analytics
- Lead integrated campaigns across paid, owned, and earned media
- Manage a $25M marketing budget and optimize ROI
- Guide pricing and go-to-market strategies for premium programs
- Create clear value propositions for individual and enterprise clients
- Drive excellence across SEO, PPC, email, social, and content marketing
- Oversee the marketing tech stack and data analytics infrastructure
- Lead CRM and marketing automation strategies
- Improve conversion rates and user experience
- Implement advanced tracking and attribution for customer journeys
- Develop targeted campaigns for C-suite and executive audiences
- Build thought leadership platforms in collaboration with faculty
- Design marketing strategies for high-value offerings ($5K–$50K+)
- Build and mentor a high-performing, cross-functional team
- Foster collaboration with Sales, Product, Technology, and Academic partners
- Establish KPIs and performance metrics
- Manage agency and vendor relationships
- Support a culture of accountability and innovation
Requirements
- Bachelor’s degree and 7 to 10 years of relevant experience or equivalent combination
- Proven track record in marketing premium education or professional services
- Experience marketing to executive-level audiences and corporate clients
- Strong digital marketing expertise and data-driven decision-making capabilities
- Experience in building and scaling marketing operations
- Demonstrated success in driving enrollment growth and revenue generation
- Excellence in strategic planning and execution
- Strong leadership and team development capabilities
Nice-to-haves
- Innovation mindset and ability to drive digital transformation
- Strong analytical and problem-solving skills
- Excellence in cross-functional collaboration
- Deep understanding of higher education and executive education landscape
- Strong communication and presentation skills
- Change management experience
- Results-oriented with entrepreneurial spirit
- Diplomatic approach to stakeholder management
- Understanding of both online and in-person executive education delivery models
- Experience successfully optimizing web properties to deliver on key business metrics
Benefits
- Comprehensive health care options
- Generous retirement contributions
- Access to wellness programs
- Employee discounts with local and national retail brands
- Health and personal leave
- Three weeks of vacation and 13 holidays
- Two additional floating holidays for faith and traditions
- Tuition-free Extramural Study and Employee Degree Program
- Tuition aid for external education
- Cornell Children's Tuition Assistance Program
