About the position
The position involves owning and managing the execution of all partner co-marketing initiatives across Plume’s ecosystem, which includes wallets, exchanges, blockchains, custody platforms, and more. The role requires acting as the primary marketing liaison for P0/P1 partners, ensuring that they receive timely and impactful support for top-tier integrations and collaborations. The individual will be responsible for scoping, briefing, and driving various partner content deliverables, including partner launch announcements, joint webinars, solution one-pagers, technical explainers, and integration blog drafts. Collaboration with Plume’s Content Lead is essential to ensure alignment with brand voice and messaging strategy. Additionally, the role involves project management of cross-functional stakeholders to keep ecosystem marketing campaigns on track, consistent measurement and reporting of partner campaign performance, and maintaining strong relationships with ecosystem marketing leads to surface new opportunities for visibility and activation. The individual will also help define and evolve Plume’s partner marketing playbook to streamline execution and scale best practices.
Responsibilities
- Own and manage the execution of all partner co-marketing initiatives across Plume’s ecosystem.
- Act as the go-to marketing liaison for P0/P1 partners, ensuring timely and high-impact support for top-tier integrations and collaborations.
- Scope, brief, and drive partner content deliverables such as partner launch and milestone announcements, joint webinars, solution one-pagers, technical explainers, and integration blog drafts.
- Work closely with Plume’s Content Lead to ensure alignment with brand voice, messaging strategy, and editorial standards.
- Project manage cross-functional stakeholders (BD, product, design, content) to keep ecosystem marketing campaigns on track.
- Ensure consistent measurement and reporting of partner campaign performance; use insights to improve future activations.
- Maintain strong relationships with ecosystem marketing leads, surfacing new opportunities for visibility and activation.
- Help define and evolve Plume’s partner marketing playbook to streamline execution and scale best practices.
