About the position
A fantastic opportunity has opened within Macquarie Asset Management for an experienced email marketing professional to join a high performing and collaborative team, responsible for delivering impactful communications and integrated campaigns. The team actively seeks to support and challenge one another to continuously elevate the work we do, and we are invested in each other's success and wellbeing. At Macquarie, our advantage is bringing together diverse people and empowering them to shape all kinds of possibilities. We are a global financial services group operating in 31 markets and with 56 years of unbroken profitability. You'll be part of a friendly and supportive team where everyone - no matter what role - contributes ideas and drives outcomes. As an email marketing automation executive/manager, you will shape email marketing campaigns from start to finish including design, development, testing, launching, and reporting, to generate on-brand email campaigns that drives awareness, engagement, and revenue. You will design and execute life-stage email marketing programs, and trigger-based marketing to engage clients and nurture prospects, based on data and contact preferences. You will take a data driven approach to continually improve performance through refined messaging and targeting, with a focus on lead generation and commercial outcomes. You will have the opportunity to contribute to cross-functional projects that aim improve our email platform, enhance the client experience, and elevate the brand.
Responsibilities
- Shape email marketing campaigns from start to finish including design, development, testing, launching, and reporting.
- Generate on-brand email campaigns that drive awareness, engagement, and revenue.
- Design and execute life-stage email marketing programs and trigger-based marketing.
- Engage clients and nurture prospects based on data and contact preferences.
- Take a data-driven approach to continually improve performance through refined messaging and targeting.
- Focus on lead generation and commercial outcomes.
- Contribute to cross-functional projects to improve the email platform and enhance client experience.
Requirements
- Bachelor's degree in marketing, communications, or related field.
- 3-5+ years of relevant experience with marketing automation platforms and CRM.
- Experience with Pardot/Salesforce Marketing Cloud Account Engagement or Eloqua preferred.
- Direct experience strategically planning, executing, and scaling cross-functional email marketing campaigns.
- Attention to detail, excellent organization, written, and verbal communication skills.
- Ability to manage multiple projects and responsibilities with the highest standards.
- Ambitious self-starter with demonstrated ability to work independently and as part of a global team.
- Experience with workflow/project management software.
- Certification in Salesforce Marketing Cloud Account Engagement and Salesforce.com experience strongly preferred.
Benefits
- Medical
- Prescription Drug
- Dental
- Vision
- Health Savings Account
- Dependent Day Care Savings Account
- Life Insurance
- Disability and Other Insurance Plans
- Paid Time Off (including Sick Leave, Parental Leave and Vacation)
- Holidays
- 401(k)
- Short/Long Term Disability
- Annual discretionary incentive compensation award
