Email and Mobile Marketing Manager

About the position

Shoe Carnival, Inc. is seeking a seasoned Email and Mobile Marketing Manager who excels at navigating complex CRM journeys and understanding different customer profiles and personas. This role involves strategizing, implementing, and optimizing end-to-end email and mobile marketing campaigns that deliver outstanding results. The ideal candidate will have a strong understanding of the latest trends, tools, and technologies in these channels and a proven ability to deliver high-performing campaigns that resonate with diverse customer segments. The position is based at Shoe Carnival's Corporate headquarters in Fort Mill, SC, with primary office hours from 8:00am to 5:00pm and the option to work offsite on Fridays.

Responsibilities

• Leads, plans, develops, and executes all aspects of email and mobile marketing strategy, from calendar creation and creative brief development to the development and execution of campaigns.
• Collaborates with internal and external teams for promotional and product planning, customer contact strategy/segmentation and creative content/messaging that aligns to the overall marketing objectives.
• Continuously analyzes customer and campaign results to provide insights, identify trends, and make recommendations for improvement.
• Owns and maintains relationships with email platforms, mobile marketing platforms, and other vendor partnerships related to advancing email and mobile channel capabilities.
• Shares campaign results and demonstrates subject matter knowledge by developing insights, answering questions, and pitching creative ideas with upper management on a weekly basis.
• Analyzes, develops, executes, and iterates channel contact, testing, and customer lifecycle program strategies to increase acquisition, retention, lifetime value, and consistent channel growth.
• Designs and optimizes complex, multi-touch customer journeys across email and mobile communication channels, ensuring seamless integration of messaging and experience across platforms.
• Keeps abreast of the latest trends and technologies in email and mobile marketing to ensure strategies remain cutting-edge and impactful.

Requirements

• Bachelor's Degree and 5+ years of CRM / Email and SMS Marketing experience or an equivalent combination of education and experience required (preferably with a multichannel retailer).
• Experience with data-driven marketing and customer segmentation required.
• Knowledge of HTML/CSS, SQL, and Google Analytics preferred.
• Knowledge of email service platforms and marketing automation (e.g., Salesforce Marketing Cloud, Responsys, etc.) preferred.
• Experience working cross-functionally executing a vision through consensus building, negotiation, and data-driven persuasion.
• Detail-oriented with the ability to handle various tasks simultaneously under multiple deadlines.
• Excellent interpersonal skills and a strong communicator, written and verbal.
• Effective problem-solving skills with experience translating data into business and customer insights.
• A positive attitude and a great sense of humor that relates to our fun-loving brand is a plus.

Benefits

• Competitive Pay
• Paid Time Off (Vacation & Sick Time)
• Comprehensive Medical, Dental, & Vision Benefits
• Flexible Spending Accounts
• Life, Disability, and Voluntary Benefits
• Fitness Membership Discounts
• Employee Assistance Program
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Employee & Family Discounts
• Relocation Opportunities