About the position
FocusKPI is looking for an Email & Lifecycle Marketing Specialist to join one of our clients, a high-tech SaaS company. The client's looking for an Email/Lifecycle Marketing Specialist to develop, scale, and optimize our marketing campaigns to engage our client's customer base. You’re passionate about Marketing and are looking to expand and grow your lifecycle marketing career. You are also excited to work globally and closely with cross-functional partners, including Product, Product Marketing, Regional leads, and more. You will understand marketing processes, have working knowledge of lifecycle email tools & systems, marketing automation, A/B testing, reporting, and be able to take on a dedicated project management approach towards these initiatives. Work Location: Remote - anywhere in the US. Duration: 6-month contract. Pay Range: $30/hr to $36/hr.
Responsibilities
- Support the team with the execution of large-scale email campaigns and operate with excellence.
- Own the planning, building, deployment, and maintenance of email campaigns across global markets that engage millions of users.
- Partner closely with teammates on large-scale experiments and initiatives to support the overall team goals around Go To Market & Engagement Optimization.
- Partner closely with audience specialists to build a deep understanding of the target prospect and their needs; apply thoughtful data-oriented segmentation approaches to reach them effectively.
- Project manage all aspects of email execution from building, testing, running QA, tracking, and running post-campaign performance analysis.
- Build and maintain metrics reports on marketing activities, effectiveness, and business impact.
- Actively measure and track email program engagement.
- Collaborate closely with key partners on marketing and product teams to help launch new products and build meaningful and engaging email onboarding for our customers.
- Troubleshoot issues with campaigns in a timely manner.
Requirements
- Bachelor's degree or equivalent experience
- Over 2 years of work experience is required
- Track record working with sales/ email and notification marketing automation tools e.g., Iterable, Braze, Marketo, Salesforce
- Excellent organizational skills and attention to detail
- Excellent communication skills with the ability to clearly articulate impact and work cross-functionally across multiple internal teams
- You have a creative and analytical mindset that would lend to email and notification campaigns optimizations
Nice-to-haves
- Opportunity to drive significant new user growth and revenue by developing and executing a data-driven demand gen lifecycle marketing plan
- Utilize your expertise in lifecycle email, marketing automation, A/B testing, and reporting to make a measurable impact
- Join a team that values passion for marketing, offering opportunities to expand and enhance your career in global lifecycle marketing, working with diverse cross-functional teams
