Email Marketing Associate

About the position

Mercury Marine is seeking an Email Marketing Associate to join our growing Performance Marketing team and facilitate the email strategy for the division. The ideal candidate combines strategic business insight and communication skills with superb email subject matter expertise to drive business results. This person will partner with marketing leaders to create lead funnel and customer programs, using a consultative approach to maximize performance. The role requires a balance of creative problem-solving and tactical execution – and proactively bring innovative ideas to support channel and business growth while taking a data-driven approach to insights in email marketing.

Responsibilities

• Drive in-market execution of dealer and customer email channel strategies in the US with accountability for delivering business outcomes that drive leads and nurture customer engagement, retention, and conversion.
• Oversee day-to-day development and deployment of Mercury Marine email communications by planning, building, and reporting on email performance and driving program optimizations.
• Partner with creative, digital, brand and MarTech teams to facilitate content strategies for the email channel in conjunction with other performance marketing campaign efforts.
• Establish best practice documentation, processes, roadmaps, and governance as a subject matter expert to share with stakeholders across the organization.
• Maintain customer marketing lists for all brands within Mercury Marine and create segmentation strategies to cater to evolving business needs.
• Utilize your technical expertise in coordination with the MarTech to lead the design and implementation of advanced automation workflows and troubleshoot technical issues to maintain, enhance and develop new marketing automations for lifecycle and nurture campaigns.
• Establish key performance indicators and benchmarking for initiatives, drive implementation of analytics requirements, conduct in-depth analyses and adjust campaigns or plans to maximize performance.
• Monitor KPIs, including CTR, conversion, revenue attribution, file health, and provide weekly/monthly/quarterly performance reports to stakeholders.
• Identify areas of opportunity and clearly articulate the optimizations to maximize our KPIs, while sharing learnings across the enterprise.
• Leverage data analytics and A/B testing to refine Email & SMS campaigns, ensuring they are highly effective and continuously improving.
• Proactively manage and monitor email deliverability across all domains for all brand campaigns implemented and provide recommendations on how to best optimize, resolve issues, as well as improve list health and determine optimal list growth goals.

Requirements

• Bachelor’s degree in marketing or related field required.
• 3-5 years of experience within email marketing strategy and management.
• Email Marketing Platforms experience like Marketo Engage, Constant Contact, HubSpot or Salesforce.
• Excellent verbal and written communication and interpersonal skills.
• Excel in problem solving, innovation, team participation, and self-motivation.
• Strong analytical skills with the ability to analyze data and identify actionable insights and opportunities.
• Effective project management skills to plan, execute, and monitor email campaigns and schedules.
• Proficiency in creating email and marketing automation campaigns in a highly matrixed organization.
• Ability to persuasively present ideas to colleagues and senior management.
• Skilled at managing projects and meeting deadlines for multiple priorities/projects at one time.
• Deep understanding of email marketing best practices, email production, GDPR and other laws / governance, data compliance and stay up to date on emerging trends and innovative technology.
• Intermediate to advanced user of Excel, PowerPoint, and Word.
• Strong attention to detail with knowledge of templated email code (HTML/CSS developer work).
• Willingness to travel up to 10% of the time.

Nice-to-haves

• Marine, dealership and/or franchise experience preferred.

Benefits

• Medical, dental, vision insurance.
• Paid vacation.
• 401k (up to 4% match).
• Health Savings Account (with company contribution).
• Well-being program.
• Product purchase discounts.
• Annual discretionary bonus.