Email Marketing Coordinator

About the position

Advance Auto Parts, a leader in the automotive aftermarket, is seeking a dynamic and customer-obsessed Email Marketing Coordinator to support our DIY (B2C) business. This role is ideal for a self-starter who thrives on creating personalized, data-driven email experiences that drive engagement, loyalty, and conversion across our consumer audience. You'll be responsible for the end-to-end execution of email campaigns—from strategy and creative development to deployment and performance analysis—focused on delivering value to our DIY customers.

Responsibilities

• Lead the planning, execution, and optimization of B2C email campaigns including promotional, lifecycle, loyalty, and transactional communications.
• Use customer data and behavioral insights to develop segmentation strategies and personalized content that enhance the customer experience.
• Collaborate with cross-functional teams including Product Marketing, Creative, Loyalty, and Analytics to align messaging and ensure brand consistency.
• Conduct A/B testing to improve open rates, click-through rates, and conversions, and apply learnings to future campaigns.
• Monitor and report on email performance metrics and industry trends to identify opportunities for continuous improvement.
• Support broader CRM and performance marketing initiatives as needed.

Requirements

• 1-2 years of hands-on experience in email marketing, preferably in a B2C or retail environment.
• Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.
• Experience with email marketing platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Klaviyo) and familiarity with HTML/CSS for email.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Passion for customer-centric marketing and a deep understanding of the consumer journey.
• Excellent communication and collaboration skills.
• Curiosity and a growth mindset-eager to learn, test, and iterate.
• Commitment to fostering a diverse and inclusive workplace.