About the position
Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes. Sia Experience is the marketing and creative pillar of Sia. We thrive at the intersection of strategy, consulting, and marketing communications. Our end-to-end solutions blend category-leading design, technology, and strategic insight to craft transformative experiences and connectivity. Our agency X consulting model is big enough to deliver, and small enough to be nimble. Contract roles are geared toward independent professionals interested in temporary or project-based work.
Responsibilities
- Build, test, deploy, and optimize email marketing campaigns using Adobe Journey Optimizer (AJO).
- Manage dynamic content, personalization rules, and decision logic within customer journeys.
- Develop and maintain complex audience segments using customer data across multiple platforms.
- Leverage behavioral, transactional, and demographic data to refine targeting strategies and improve engagement.
- Create, analyze, and continuously improve multi-touch customer journeys to support lifecycle marketing initiatives.
- Identify opportunities to streamline journey logic and improve performance through testing and iteration.
- Act as the internal expert on Adobe Journey Optimizer, ensuring best practices in platform configuration, campaign QA, and operational efficiency.
- Develop scalable processes and documentation for campaign deployment, QA, journey orchestration, and reporting workflows.
- Monitor campaign and journey performance across key KPIs (open rates, CTRs, conversions, retention, etc.).
- Deliver actionable insights and strategic recommendations to inform ongoing optimization and stakeholder decision-making.
- Translate high-level business goals into measurable CRM and lifecycle strategies.
- Provide strategic input on channel mix, message cadence, segmentation frameworks, and testing plans.
- Identify emerging trends, tools, and best practices to help future-proof the CRM strategy and evolve lifecycle marketing maturity.
- Collaborate with cross-functional partners (strategy, product, data, creative) to align retention efforts with broader business objectives.
Requirements
- 4–6 years of experience in CRM, lifecycle marketing, or marketing automation, with a focus on email and cross-channel campaign execution.
- Hands-on experience with Adobe Journey Optimizer (AJO) or a similar marketing automation platform (e.g., Salesforce Marketing Cloud, Braze, Iterable).
- Proven ability to build and optimize multi-touch customer journeys using behavioral, transactional, and demographic data.
- Strong knowledge of segmentation strategies and audience management across diverse data sets and platforms.
- Experience creating dynamic content and personalization rules within email and CRM programs.
- Data-driven mindset with a strong grasp of key CRM KPIs (open rate, CTR, conversions, retention) and campaign analytics.
- Demonstrated ability to translate high-level business goals into actionable lifecycle strategies and journey flows.
- Excellent project management skills, including campaign QA, testing, and documentation.
- Strong collaboration skills; comfortable working cross-functionally with strategy, product, data, and creative teams.
- Familiarity with A/B testing, holdout groups, and other testing methodologies to improve campaign performance.
- Experience in developing scalable processes, operational workflows, and campaign documentation best practices.
- Bachelor's degree required.
Nice-to-haves
- Experience in customer retention, loyalty, or engagement-focused programs within digital product, eCommerce, or subscription-based businesses.
Benefits
- Statutory Time Off – Sick
- Medical, Dental, Vision: Eligible for Purchase Option
- 401(k) Participation: Eligible after one month of employment with matching and 100% vesting first day of participation
