About the position
The Email Marketing Manager leads all lifecycle communication and engagement through the development and execution of email, SMS marketing and mobile push communications. This role will drive the execution of all high-level strategies as well as program execution across the organization including retail and direct channels as well as across multiple business units as necessary. The Email Marketing Manager will maximize customer engagement through the development of personalized 1-1 email communications as part of sophisticated, multi-touch campaigns covering promotional, triggered, lifecycle and transactional communications that will be optimized for across consumption platforms. Success will be measured by growth in engaged customers, incremental revenue generation across channels, growth in customer base and growth in relevant, engaging touch points across all platforms and communication channels.
Responsibilities
- Develop and oversee the email program, including customer lifecycle programs and individual campaigns (promotional, triggered, transactional and life cycle campaigns)
- Manage and lead our SMS marketing and mobile push advertising programs
- Direct creative development process with input from stakeholders for all emails, providing creative direction and hands-on execution when needed
- Set and hit email campaign targets and establish reporting and tracking processes, along with testing methodologies and results reporting
- Report on campaigns and lifecycle marketing program performance to senior leadership and cross-functional teams
- Partner with cross-functional teams to develop seamless user experience across email, SMS and mobile push ads
- Work closely with Marketing and Brand teams to fully identify and target customers for relevant and profitable promotional activity
- Build and refine target segments and audiences within email platforms to drive targeting and personalization using a mix of email preference center, web behavior, purchase history and custom lists
- Monitor competitive practices and other industry movement / standards to ensure that the organization is 'best-in-class'
- Drive outstanding business results through traditional management functions including, but not limited to, sourcing and selecting talent, coaching and development, workforce and project scheduling, performance assessment, and general talent planning
- Prepare reports, presentations, and general updates as often as needed to audiences of varying technical expertise and levels of responsibility
Requirements
- Bachelor’s Degree in related field
- 4-6 years of related experience
Benefits
- Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more
