Email Marketing Manager

About the position

U.S. Bank Payments: Consumer and Small Business (PCS) is seeking an experienced Email Marketing Manager. The Email Marketing Manager will support the development and implementation of email programs and projects and should be able to think more broadly to all digital communications as an extension of the email program. This role will support the division's bank, partner, and white label branded business. They will be responsible for identifying challenges and opportunities for growth and efficiencies.

Responsibilities

• Utilize platform technology to create targeted, efficient, and effective email programs.
• Execute and enhance an email program strategy that exceeds business expectations.
• Share email best practices as a Subject Matter Expert in the email channel.
• Lead email program work: email database management and growth, process improvements, etc.
• Continually looking for new opportunities to automate programs and ability to recognize the impact to overall goals.
• Ensure emails follow industry policies and best practices.
• Evaluate campaign performance and suggest areas/techniques for improvements.
• Ability to build strong working relationships with internal clients and external vendors.

Requirements

• Bachelor's degree, or equivalent work experience.
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results.

Nice-to-haves

• Strong project and channel management experience with great attention to detail and ability to work in a fast-paced environment.
• Thorough knowledge of interactive marketing and email channel including targeting, messaging, creative, subject lines, testing, CAN-SPAM, deliverability, and email performance metrics.
• Experience setting up automated, triggered emails campaigns (creative, data, operational, technical).
• Hands-on knowledge of highly dynamic, data-driven email templates.
• Experience utilizing online collaboration tools.
• Seven or more years of related experience in digital marketing.
• Knowledge of HTML, AMPscript, JavaScript.
• Salesforce Marketing Cloud proficiency and comfort.
• Strong Microsoft proficiency.
• Attention to detail, strong organizational, verbal, and written communication skills required.
• Financial or related industry understanding is a plus.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law