Email Marketing Manager

About the position

USA Vein Clinics, headquartered in Northbrook, IL, is looking for a Marketing Manager with a proven track record of success to join our growing team. The successful candidate will utilize creative and analytical skills to solve new and complex issues; direct, consult, and assist all levels of management and staff, media, and PR experience. The position offers a salary range of $60,000 - $80,000.

Responsibilities

• Writing email copy, managing our email database, designing email newsletters, and more
• Measuring targets for both new customer acquisition and customer retention
• Working closely with the Director of CRO and collaborating with marketing teams to identify a target audience and report on results of various email marketing campaigns
• Designing and implementing email marketing campaigns, including developing copy, subject lines, designing email templates, and building email lists
• Managing and reporting on email marketing campaigns and results; using results to determine ROI, make suggestions for improvements, and establish best practices
• Performing A/B tests on elements such as subject line, CTA, layout, and content
• Ensuring prompt, accurate, and error-free communication to build loyal relationships and minimize unsubscribes
• Working closely with sales and marketing teams to identify our target email audience, grow our email database, and create email sequences
• Structuring communications for both inbound and outbound leads to optimize KPIs while maintaining overall program performance metrics like deliverability and unsubscribe rates
• Working with leadership to determine goals; reporting on bottom lines generated from email marketing efforts
• Maintaining email database health on a regular basis

Requirements

• 4+ years of hands-on email marketing experience, preferably at a healthcare company
• Strong understanding of email marketing best practices and analytics
• Hands-on experience working with CRM and marketing automation technologies
• Experience with list building, list segmentation, and best practices with list management
• Ability to track, measure, and report on results of email marketing campaigns to determine ROI
• Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database
• Deep understanding of analytics with a proven track record of using data to drive decisions
• Experience using Google Analytics, HTML/CSS, A/B Testing, and other CMS
• Excellent communication skills both written and verbal
• Must be detail-oriented, organized, and exhibit critical thinking ability
• Experience with HTML and/or SQL
• Portfolio or examples ready to share
• Growth mindset and love to learn

Benefits

• Health
• Dental
• Vision
• 401k