Email Marketing Manager

About the position

La Sierra University is seeking a skilled and results-driven Email Marketing Manager to oversee our digital communication with prospective and current students. The ideal candidate is strategic, data-focused, and highly experienced in building impactful email, SMS and messenger campaigns that support student recruitment and engagement.

Responsibilities

• Lead the development, execution, and optimization of email marketing campaigns across the prospective student journey
• Build and manage automations based on enrollment deadlines, calendar events, and audience behaviors using platforms such as MailChimp, ActiveCampaign, or similar tools
• Create and manage specific SMS trigger campaigns based around time, actions or behaviors
• Create and manage messenger-based communications using platforms like ManyChat, Facebook Messenger, Instagram, and WhatsApp
• Collaborate with design and creative teams to produce branded, purpose-driven content that educates, entertains, and drives prospective students to take action
• Monitor and improve campaign performance through data analysis using tools such as Google Analytics and CRM reports
• Create reports, dashboards, and performance summaries to support strategic marketing decisions with Google Looker Studio or email platform reporting
• Continuously test and refine workflows, segmentation strategies, and messaging to improve engagement and conversion rates
• Other additional duties as assigned.

Requirements

• Minimum of three years' experience in email marketing within ecommerce, lead generation, or educational organizations
• Proficiency in CRMs, Excel, segmentation, list hygiene, and automation tools
• Experience in integrating AI tools into email campaigns to write personalized emails based on personal characteristics or information relevant to the audience
• Experience using popular email marketing platforms including MailChimp, ActiveCampaign, or similar software
• Experience in SMS and conversational automation with tools like Twilio, ManyChat, Facebook Messenger, Instagram, and WhatsApp
• Proven track record managing high-volume campaigns with 100,000-plus list size or over one million emails sent per year
• Strong understanding of Google Analytics and data analysis to improve email performance
• Ability to coordinate with internal teams and translate strategy into action with precision and creativity.

Nice-to-haves

• Background in ecommerce, lead generation, or higher education email marketing
• Familiarity with enrollment and admissions cycles and calendar-based automation
• Knowledge of audience behavior and journey mapping for prospective students

Benefits

• Comprehensive health coverage available
• Tuition Assistance
• 10 Paid Holidays
• FSA
• Pet Insurance
• Legal Services
• Identity Protection Services
• and more!