About the position
The Email Marketing Manager will support the company-wide database marketing efforts, both in strategy and execution. S/he will manage the day-to-day operations of a variety of email campaigns, e-newsletters, opt-in strategy and other areas of our expanding email marketing plans. Requires good analytical skills to filter, prioritize, and/or consolidate requests. To perform this job successfully, an individual must be able to perform each essential duties and responsibilities satisfactorily. Additionally, the person must possess and adhere to the following core company values: Integrity, Passion, Work Ethic.
Responsibilities
- Execute email marketing best practices
- Build, edit and update email templates within Salesforce Marketing Cloud (SFMC)
- Create the strategic vision of journeys or ad hoc campaigns, including lead generation, revenue generating campaigns, informational sends, etc.
- QA (review) and deploy email campaigns or journeys using SFMC
- Collaborate with marketing managers, designers, copywriters, and project manager to see the project through the process, deployment and analysis
- Provide reporting on email campaigns, including email stats, web analytics and direct revenue, where applicable
- Continuously build upon previous success to learn and drive additional revenue (including A/B testing, personalization, etc.)
- Work alongside Director to champion SFMC to maximize its value, leveraging existing and new features
- Collaborate with other departments (Revenue Management, E-Commerce, on-property staff, Social Media, etc.) to close the communication loop and ensure a consistent, cohesive message is delivered to our guests
- Curious about email trends or audience segmentation to explore ideas with a determination to grow the database and revenue
- Maintain the email send calendar and meet deadlines for target launch dates
- Other duties assigned
Requirements
- Minimum 2 - 3 years of experience in email marketing
- Knowledge of CAN-SPAM, CCPA and GDPR email regulations
- Experience with Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder and Advertising Studio
- Experience with SQL
- Familiarity with HTML and AMPscript
- Experience in the Hospitality/Tourism industry, preferred
- Strong organizational skills
- Strong time management and prioritization skills
- Excellent communication skills, both verbal and written
- Ability to thrive in a dynamic, fast-paced work environment
- Ability to problem solve and pay meticulous attention to detail
- Adept at multi-tasking
- BA/BS preferred
Nice-to-haves
- Experience in the Hospitality/Tourism industry
Benefits
- Comprehensive health benefits - medical, dental and vision
- Paid Time Off (PTO) - vacation, sick, and personal
- Paid Holidays
- 401K with generous company match
- Get access to your pay as you need it with our Daily Pay benefit
- Family benefits including pregnancy, and parental leave and adoption assistance
- Wellness Programs
- Flexible Spending Accounts
- Tuition Assistance
- Military Leave
- Employee Assistance Program (EAP)
- Life, Disability, Accident, Critical Illness & Hospital Insurance
- Pet Insurance
- Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.)
- Advancement & development opportunities
- Community Involvement Programs
