ASGNposted over 8 years ago
Full-time
Raleigh, NC
Administrative and Support Services
Email Marketing Manager
Apex Systems Raleigh, NC 12/6/2016
*
Save Job
* Email
* Report
Job Description
Looking for an Email Marketing Manager to support our Client in Raleigh, NC! This person must have experience with marketing automation tools such as Marketo and/or Eloqua. If qualified, please send your resume to Healea Taylor at [Click Here to Email Your Resumé]
Looking for an email marketing manager to drive email marketing efficacy through effective list management, increased email click-through rates, and relevant nurture tracks to efficiently convert leads to customers. As an email marketing manager, you will provide subject matter expertise and leadership as a trusted adviser for our internal stakeholders and vendors seeking to apply email marketing best practices to campaign planning / execution, lead generation, and segmentation. We want you to understand the right nurture tracks to provide incremental value and nudge our leads towards becoming customers in a way that feels human and still converts. We also need you to understand the right types of content to send to the right people at the right time, both for lead nurturing and to boost the sharing and forwarding of our content-driven emails. You will be working in a fast-paced environment, balancing day-to-day operational demands with delivering multiple projects at once, which involve stakeholders from across the company.
Responsibilities
Manage and build email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends.
Segment lists based on fit, intent, and engagement.
Establish standard reports and dashboards to actively monitor performance and identify opportunities to optimize campaign goals and strategies.
Measure results and optimize nurture tracks for these segments to convert leads to customers.
Work to minimize list decay and unsubscribes; while increasing productivity of our email sends.
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
Publish insights and best practices to educate internal customers.
Subject Matter Expertise
Email Marketing
Demonstrated ability to improve email marketing efficacy through effective list management, increased email click-through rates, and relevant nurture tracks to efficiently convert leads to customers; utilizing tools, like Eloqua, Litmus, Outfit, etc.
Requirements
BA/BS or equivalent working experience.
Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics.
Proficient using Eloqua or other, similar marketing automation technology.
Highly analytical and able to derive meaning from data through A/B testing and email optimization.
Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
Great problem solver, ability to learn independently, and work in an ambiguous environment.
Ability to manage multiple projects at the same time, in a fast-paced environment, across time zones and with different cultures.
Bonus Skills
HTML/CSS, Adobe Creative Suite.
EEO Employer
Apex Systems LLC is an Equal Opportunity/Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at 844-463-6178.
Job Snapshot
Employment Type Full-Time
Job Type Marketing, Management
Education 4 Year Degree
Experience Not Specified
Manages Others Not Specified
Industry Other Great Industries
Required Travel Not Specified
Job ID 702375
Apply Now
Join Talent Network
Company Overview
Apex Systems
Apex Systems was founded in Richmond, Virginia in 1995 by Brian Callaghan, Win Sheridan and Jeff Veatch, three friends who met at Virginia Tech. They were inspired to start Apex for three main reasons:To treat job seekers better, to provide a better staffing service for companies and to build a company where the best recruiters, sales staff and infrastructure specialists would want to work.
Learn More
Contact Information
Raleigh, NC
View All Jobs
Facebook Twitter LinkedIn
CareerBuilder Tip:
For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Learn more.
By applying to a job using CareerBuilder.com you are agreeing to comply with and be subject to the CareerBuilder.com Terms and Conditions for use of our website. To use our website, you must agree with the Terms and Conditions and both meet and comply with their provisions.
Apex Systems Raleigh, NC 12/6/2016
*
Save Job
* Report
Job Description
Looking for an Email Marketing Manager to support our Client in Raleigh, NC! This person must have experience with marketing automation tools such as Marketo and/or Eloqua. If qualified, please send your resume to Healea Taylor at [Click Here to Email Your Resumé]
Looking for an email marketing manager to drive email marketing efficacy through effective list management, increased email click-through rates, and relevant nurture tracks to efficiently convert leads to customers. As an email marketing manager, you will provide subject matter expertise and leadership as a trusted adviser for our internal stakeholders and vendors seeking to apply email marketing best practices to campaign planning / execution, lead generation, and segmentation. We want you to understand the right nurture tracks to provide incremental value and nudge our leads towards becoming customers in a way that feels human and still converts. We also need you to understand the right types of content to send to the right people at the right time, both for lead nurturing and to boost the sharing and forwarding of our content-driven emails. You will be working in a fast-paced environment, balancing day-to-day operational demands with delivering multiple projects at once, which involve stakeholders from across the company.
Responsibilities
Manage and build email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends.
Segment lists based on fit, intent, and engagement.
Establish standard reports and dashboards to actively monitor performance and identify opportunities to optimize campaign goals and strategies.
Measure results and optimize nurture tracks for these segments to convert leads to customers.
Work to minimize list decay and unsubscribes; while increasing productivity of our email sends.
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
Publish insights and best practices to educate internal customers.
Subject Matter Expertise
Email Marketing
Demonstrated ability to improve email marketing efficacy through effective list management, increased email click-through rates, and relevant nurture tracks to efficiently convert leads to customers; utilizing tools, like Eloqua, Litmus, Outfit, etc.
Requirements
BA/BS or equivalent working experience.
Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics.
Proficient using Eloqua or other, similar marketing automation technology.
Highly analytical and able to derive meaning from data through A/B testing and email optimization.
Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
Great problem solver, ability to learn independently, and work in an ambiguous environment.
Ability to manage multiple projects at the same time, in a fast-paced environment, across time zones and with different cultures.
Bonus Skills
HTML/CSS, Adobe Creative Suite.
EEO Employer
Apex Systems LLC is an Equal Opportunity/Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at 844-463-6178.
Job Snapshot
Employment Type Full-Time
Job Type Marketing, Management
Education 4 Year Degree
Experience Not Specified
Manages Others Not Specified
Industry Other Great Industries
Required Travel Not Specified
Job ID 702375
Apply Now
Join Talent Network
Company Overview
Apex Systems
Apex Systems was founded in Richmond, Virginia in 1995 by Brian Callaghan, Win Sheridan and Jeff Veatch, three friends who met at Virginia Tech. They were inspired to start Apex for three main reasons:To treat job seekers better, to provide a better staffing service for companies and to build a company where the best recruiters, sales staff and infrastructure specialists would want to work.
Learn More
Contact Information
Raleigh, NC
View All Jobs
Facebook Twitter LinkedIn
CareerBuilder Tip:
For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Learn more.
By applying to a job using CareerBuilder.com you are agreeing to comply with and be subject to the CareerBuilder.com Terms and Conditions for use of our website. To use our website, you must agree with the Terms and Conditions and both meet and comply with their provisions.
