Daily Burnposted about 9 years ago
Full-time
New York, NY
Performing Arts, Spectator Sports, and Related Industries
Title: Senior Email Marketing Manager
COMPANY: Daily Burn
Location ZipCode: 10176
Job Description: Can you think of a more exciting time to work at the Daily Burn? DailyBurn.com is a leading online health and fitness brand delivering first-class video workout programs and personalized nutrition plans to ensure that members reach their fitness goals. Daily Burn brings fitness and nutrition to members, anytime, anywhere, by streaming HD-quality workouts in a variety of disciplines from dance and high-intensity cardio to yoga, kettlebells and strength training. Daily Burn's elite group of trainers were specifically selected to provide specialized expertise to members through a best-in class library of workouts ranging from beginner to advanced through a multitude of technology platforms. From your computer and TV to your tablet and phone, your workout experience and nutrition advice is only a click away. Launched in 2007, Daily Burn is an operating business of IAC (Nasdaq: IACI) and can be found online athttp://dailyburn.com.
JOB DESCRIPTION
Title:Email Marketing Manager
Reports to:Head of Marketing
Location:New York, NY
Exemption status:Exempt
Position Summary
This position will be responsible for creating, managing and executing our Retention & Acquisition Email Marketing programs. The ideal candidate for this position will have experience managing Email at a rapidly scaling business. This role will report directly to Daily Burn?s Head of Marketing.
Responsibilities
* Manage all customer Retention & Acquisition Email campaigns including strategy, content, creative, segmentation, data analysis, ESP, internal CRM database, and campaign execution.
* Optimize the email process workflow, timeline, QA, and any necessary approvals cross-functionally.
* Drive automation and trigger efficiencies with a focus on subscriber growth and Email Marketing best practices.
* Continuously test new campaigns, content, segmentation, and promotional offers to cohorts.
* Monitor email deliverability and list hygiene to ensure optimal inbox placement.
* Deliver reporting and insight that accurately measures the delivery and performance of each email campaign on a daily, weekly and monthly basis.
* Drive and optimize key traffic and revenue metrics including CTR, open rates, engagement, and conversion.
* Manage reporting and tracking for Email programs, ensuring channel is on pace to revenue plan.
* Work with cross-functional teams as needed.
Qualifications
* 5+ years of experience developing and executing consumer-facing Email campaigns required. Expertise in both Retention & Acquisition Email Marketing.
* Bachelor degree required or equivalent work experience with a measurable track-record of success, supported by ROI measurement.
* Experience and comfort-level working directly with ESP tools, and internal technology teams to optimize Email send executions.
* Experience with marketing automation and email automation tools.
* Understanding of HTML and email design best practices, and Email KPIs.
* Ability to adapt to evolving business requirements and objectives in a fast-paced hyper-growth environment.
* Highly analytical, focused on developing new scalable campaigns.
* Self-motivated, organized, and a strategic thinker with strong analytical skills.
* A passion for your job, reaching and exceeding goals, and making work fun.
* Technology and fitness enthusiast preferred.
Education level:
experience:
license:
training:
work Shift:
Shift Duration:
hours per week:
salary: - ?
NAICS:
company information:
company mail:
company direct:
company online:
company phone:
company fax:
company email:
fein:
fedcontractor: 0
COMPANY: Daily Burn
Location ZipCode: 10176
Job Description: Can you think of a more exciting time to work at the Daily Burn? DailyBurn.com is a leading online health and fitness brand delivering first-class video workout programs and personalized nutrition plans to ensure that members reach their fitness goals. Daily Burn brings fitness and nutrition to members, anytime, anywhere, by streaming HD-quality workouts in a variety of disciplines from dance and high-intensity cardio to yoga, kettlebells and strength training. Daily Burn's elite group of trainers were specifically selected to provide specialized expertise to members through a best-in class library of workouts ranging from beginner to advanced through a multitude of technology platforms. From your computer and TV to your tablet and phone, your workout experience and nutrition advice is only a click away. Launched in 2007, Daily Burn is an operating business of IAC (Nasdaq: IACI) and can be found online athttp://dailyburn.com.
JOB DESCRIPTION
Title:Email Marketing Manager
Reports to:Head of Marketing
Location:New York, NY
Exemption status:Exempt
Position Summary
This position will be responsible for creating, managing and executing our Retention & Acquisition Email Marketing programs. The ideal candidate for this position will have experience managing Email at a rapidly scaling business. This role will report directly to Daily Burn?s Head of Marketing.
Responsibilities
* Manage all customer Retention & Acquisition Email campaigns including strategy, content, creative, segmentation, data analysis, ESP, internal CRM database, and campaign execution.
* Optimize the email process workflow, timeline, QA, and any necessary approvals cross-functionally.
* Drive automation and trigger efficiencies with a focus on subscriber growth and Email Marketing best practices.
* Continuously test new campaigns, content, segmentation, and promotional offers to cohorts.
* Monitor email deliverability and list hygiene to ensure optimal inbox placement.
* Deliver reporting and insight that accurately measures the delivery and performance of each email campaign on a daily, weekly and monthly basis.
* Drive and optimize key traffic and revenue metrics including CTR, open rates, engagement, and conversion.
* Manage reporting and tracking for Email programs, ensuring channel is on pace to revenue plan.
* Work with cross-functional teams as needed.
Qualifications
* 5+ years of experience developing and executing consumer-facing Email campaigns required. Expertise in both Retention & Acquisition Email Marketing.
* Bachelor degree required or equivalent work experience with a measurable track-record of success, supported by ROI measurement.
* Experience and comfort-level working directly with ESP tools, and internal technology teams to optimize Email send executions.
* Experience with marketing automation and email automation tools.
* Understanding of HTML and email design best practices, and Email KPIs.
* Ability to adapt to evolving business requirements and objectives in a fast-paced hyper-growth environment.
* Highly analytical, focused on developing new scalable campaigns.
* Self-motivated, organized, and a strategic thinker with strong analytical skills.
* A passion for your job, reaching and exceeding goals, and making work fun.
* Technology and fitness enthusiast preferred.
Education level:
experience:
license:
training:
work Shift:
Shift Duration:
hours per week:
salary: - ?
NAICS:
company information:
company mail:
company direct:
company online:
company phone:
company fax:
company email:
fein:
fedcontractor: 0
