About the position
The position involves creating and optimizing email flows to enhance communication with various audience segments. The role requires building and maintaining automated email sequences tailored for four key groups: converted and current clients, past converted clients, leads who have chatted but not converted, and leads that have never chatted but have been scraped. The use of AI tools for optimizing subject lines and copy while adhering to the brand's tone and voice is essential. Additionally, the role includes collaborating with the sales team to design strategic nurturing campaigns aimed at improving conversion rates and client retention. Performance metrics such as open rates, click-through rates (CTR), and conversion rates will be tracked, with recommendations for optimizations based on the data. Regular performance reports will be created for management to assess the effectiveness of campaigns.
Responsibilities
- Create and optimize email flows for different audience segments.
- Build and maintain automated email sequences for converted clients, past clients, leads who chatted but did not convert, and scraped leads.
- Utilize AI tools for subject line and copy optimization while maintaining brand tone.
- Collaborate with the sales team to design nurturing campaigns that enhance conversion and retention.
- Track performance metrics including open rates, CTR, and conversion rates, and recommend optimizations.
- Generate weekly or monthly performance reports for management.
- Manage tools such as HubSpot and Go High Level for automation and workflows.
- Maintain organized contact lists and ensure data hygiene.
Requirements
- Experience with email marketing and automation tools like HubSpot and Go High Level.
- Strong understanding of email marketing metrics and performance tracking.
- Ability to apply AI tools for content optimization.
- Excellent communication skills and attention to detail.
Nice-to-haves
- Familiarity with segmentation and tagging in email marketing.
- Experience in creating performance reports for management.
